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Four ways of seeing desirability
Each laptop portrait is built from one collector's choices — the products they found desirable, arranged as stickers on a lid. Four representatives, one from each taste cluster.
201322 collectors
MB_201320 posts · 2013
NoticingActionExplore
AM_201319 posts · 2013
NoticingFeeling HopefulAction
CC_201318 posts · 2013
ActionNoticingBasic Needs
AR_201318 posts · 2013
NoticingActionExplore
GA_201317 posts · 2013
ActionNoticingBasic Needs
GN_201317 posts · 2013
NoticingActionWho to Listen To
ER_201316 posts · 2013
ActionWho to Listen ToAchievement
ME_201315 posts · 2013
NoticingActionExplore
PM_201315 posts · 2013
NoticingActionGroup Security
JP_201314 posts · 2013
NoticingActionWho to Listen To
MI_201314 posts · 2013
NoticingGroup SecurityAction
JM_201314 posts · 2013
NoticingFeeling HopefulAction
HH_201314 posts · 2013
NoticingActionExplore
NT_201313 posts · 2013
NoticingExploreAction
ML_201313 posts · 2013
NoticingBasic NeedsWho to Listen To
AG_201313 posts · 2013
NoticingActionExplore
ZH_201312 posts · 2013
NoticingActionExplore
PJ_201311 posts · 2013
NoticingSomething BiggerExplore
FW_201311 posts · 2013
ActionBasic NeedsExplore
SY_201311 posts · 2013
ActionExploreNoticing
KA_201311 posts · 2013
NoticingBasic NeedsAction
SM_201310 posts · 2013
NoticingActionExplore
201429 collectors
AL_201428 posts · 2014
NoticingActionExplore
ND_201426 posts · 2014
ActionNoticingBasic Needs
RR_201425 posts · 2014
Who to Listen ToActionAchievement
DE_201424 posts · 2014
ActionNoticingWho to Listen To
ER_201424 posts · 2014
NoticingExploreWho to Listen To
KE_201423 posts · 2014
NoticingActionExplore
KF_201423 posts · 2014
NoticingActionGroup Security
MR_201423 posts · 2014
NoticingBasic NeedsExplore
CC_201422 posts · 2014
ActionBasic NeedsWho to Listen To
YK_201422 posts · 2014
NoticingExploreAction
CCA_201422 posts · 2014
NoticingWho to Listen ToExplore
AT_201421 posts · 2014
NoticingActionExplore
ET_201421 posts · 2014
ActionNoticingExplore
DS_201420 posts · 2014
NoticingActionWho to Listen To
AC_201420 posts · 2014
NoticingActionExplore
TT_201418 posts · 2014
NoticingActionExplore
AP_201416 posts · 2014
NoticingExploreAction
WM_201416 posts · 2014
ActionExploreNoticing
WX_201415 posts · 2014
NoticingActionExplore
SC_201415 posts · 2014
NoticingActionExplore
SA_201415 posts · 2014
NoticingActionExplore
HS_201414 posts · 2014
NoticingWho to Listen ToFeeling Hopeful
DA_201414 posts · 2014
NoticingExploreBasic Needs
MQ_201413 posts · 2014
NoticingActionExplore
JS_201412 posts · 2014
ActionNoticingAchievement
OB_201412 posts · 2014
NoticingExploreAchievement
BC_201412 posts · 2014
ActionNoticingExplore
CCO_201411 posts · 2014
NoticingActionWho to Listen To
VC_201411 posts · 2014
NoticingExploreFeeling Hopeful
201522 collectors
DI_201523 posts · 2015
NoticingActionGroup Security
LO_201521 posts · 2015
NoticingSomething BiggerWho to Listen To
LA_201520 posts · 2015
NoticingActionExplore
CD_201520 posts · 2015
NoticingGroup SecurityExplore
CM_201520 posts · 2015
NoticingWho to Listen ToAction
BZ_201520 posts · 2015
NoticingExploreBasic Needs
JT_201519 posts · 2015
NoticingExploreGroup Security
TL_201518 posts · 2015
NoticingActionExplore
LAN_201516 posts · 2015
NoticingActionBasic Needs
LT_201514 posts · 2015
NoticingExploreSomething Bigger
AM_201514 posts · 2015
NoticingFeeling HopefulExplore
MJ_201514 posts · 2015
NoticingActionExplore
AK_201514 posts · 2015
NoticingExploreFeeling Hopeful
DK_201514 posts · 2015
NoticingActionWho to Listen To
KK_201513 posts · 2015
NoticingExploreBasic Needs
EP_201512 posts · 2015
NoticingExploreFeeling Hopeful
JB_201512 posts · 2015
NoticingActionAchievement
YH_201512 posts · 2015
NoticingActionExplore
MJI_201512 posts · 2015
NoticingSomething BiggerExplore
LS_201511 posts · 2015
NoticingActionFeeling Hopeful
JS_201511 posts · 2015
NoticingAchievementExplore
PB_201510 posts · 2015
NoticingExploreBasic Needs
201620 collectors
AH_201624 posts · 2016
NoticingActionExplore
AC_201624 posts · 2016
NoticingExploreAction
AN_201623 posts · 2016
NoticingActionExplore
DC_201623 posts · 2016
NoticingExploreAction
KF_201622 posts · 2016
ActionNoticingBasic Needs
CI_201622 posts · 2016
NoticingExploreWho to Listen To
HS_201622 posts · 2016
NoticingExploreAction
KS_201621 posts · 2016
ActionBasic NeedsNoticing
LB_201621 posts · 2016
NoticingExploreFeeling Hopeful
CT_201621 posts · 2016
NoticingExploreAction
RM_201620 posts · 2016
NoticingExploreAchievement
GI_201620 posts · 2016
NoticingActionExplore
NH_201620 posts · 2016
NoticingActionExplore
JV_201620 posts · 2016
NoticingExploreAction
AL_201620 posts · 2016
NoticingExploreAction
GR_201619 posts · 2016
ActionNoticingWho to Listen To
YY_201618 posts · 2016
NoticingWho to Listen ToExplore
SA_201617 posts · 2016
NoticingActionWho to Listen To
JB_201617 posts · 2016
NoticingExploreAction
PO_201616 posts · 2016
NoticingExploreAchievement
201754 collectors
JK_201728 posts · 2017
ActionNoticingExplore
EB_201727 posts · 2017
ActionNoticingExplore
CB_201727 posts · 2017
NoticingExploreWho to Listen To
AN_201727 posts · 2017
ActionNoticingExplore
AA_201726 posts · 2017
NoticingActionExplore
AW_201726 posts · 2017
ActionNoticingExplore
AV_201726 posts · 2017
NoticingExploreAction
AWU_201725 posts · 2017
NoticingExploreAction
AK_201725 posts · 2017
NoticingActionExplore
JD_201725 posts · 2017
ActionNoticingExplore
KZ_201725 posts · 2017
ActionNoticingBasic Needs
KP_201725 posts · 2017
ActionBasic NeedsExplore
BM_201725 posts · 2017
NoticingActionExplore
BS_201724 posts · 2017
NoticingActionExplore
BH_201724 posts · 2017
NoticingActionExplore
DA_201724 posts · 2017
NoticingExploreGroup Security
JJ_201724 posts · 2017
NoticingActionExplore
HL_201724 posts · 2017
NoticingExploreAction
AC_201724 posts · 2017
NoticingWho to Listen ToSomething Bigger
LO_201723 posts · 2017
NoticingExploreWho to Listen To
DG_201723 posts · 2017
NoticingGroup SecurityAchievement
RP_201723 posts · 2017
NoticingExploreWho to Listen To
TM_201722 posts · 2017
ActionNoticingExplore
GM_201722 posts · 2017
ActionNoticingExplore
JT_201722 posts · 2017
NoticingActionAchievement
SA_201722 posts · 2017
NoticingActionExplore
TD_201721 posts · 2017
ActionNoticingExplore
SR_201721 posts · 2017
NoticingExploreAction
JL_201721 posts · 2017
ActionNoticingExplore
MM_201721 posts · 2017
NoticingExploreAction
LT_201721 posts · 2017
NoticingActionExplore
LG_201721 posts · 2017
NoticingWho to Listen ToExplore
MS_201721 posts · 2017
NoticingActionWho to Listen To
MA_201721 posts · 2017
ActionNoticingExplore
KS_201721 posts · 2017
ActionNoticingExplore
SD_201721 posts · 2017
NoticingExploreFeeling Hopeful
SK_201720 posts · 2017
NoticingActionWho to Listen To
CM_201720 posts · 2017
NoticingExploreAction
PH_201720 posts · 2017
NoticingActionExplore
ES_201720 posts · 2017
NoticingExploreAction
MK_201720 posts · 2017
ActionNoticingExplore
SW_201720 posts · 2017
NoticingExploreSomething Bigger
ER_201720 posts · 2017
ActionExploreAchievement
ON_201719 posts · 2017
ActionNoticingExplore
SE_201719 posts · 2017
NoticingActionExplore
LB_201718 posts · 2017
ActionNoticingFeeling Hopeful
AH_201717 posts · 2017
ActionExploreNoticing
JR_201717 posts · 2017
NoticingExploreAction
JLU_201716 posts · 2017
NoticingActionExplore
TJ_201715 posts · 2017
NoticingActionBasic Needs
PY_201714 posts · 2017
NoticingActionExplore
XL_201714 posts · 2017
NoticingExploreSomething Bigger
MI_201713 posts · 2017
MSO_201711 posts · 2017
ActionNoticingBasic Needs
201827 collectors
CW_201825 posts · 2018
ActionNoticingWho to Listen To
AM_201824 posts · 2018
NoticingActionBasic Needs
JG_201823 posts · 2018
NoticingExploreAction
DM_201823 posts · 2018
NoticingExploreAction
ACH_201821 posts · 2018
ActionNoticingExplore
AC_201821 posts · 2018
NoticingActionExplore
ACO_201821 posts · 2018
NoticingWho to Listen ToExplore
AZ_201821 posts · 2018
ActionNoticingExplore
AL_201820 posts · 2018
NoticingActionExplore
CD_201820 posts · 2018
NoticingActionExplore
FVK_201820 posts · 2018
NoticingActionBasic Needs
DC_201819 posts · 2018
NoticingExploreAction
JN_201819 posts · 2018
ActionBasic NeedsNoticing
BL_201819 posts · 2018
ActionNoticingFeeling Hopeful
AK_201819 posts · 2018
ActionNoticingExplore
IA_201818 posts · 2018
NoticingActionFeeling Hopeful
DF_201817 posts · 2018
Basic NeedsNoticingAction
ET_201817 posts · 2018
NoticingExploreAction
LN_201817 posts · 2018
NoticingActionExplore
GB_201817 posts · 2018
NoticingActionWho to Listen To
SS_201816 posts · 2018
Basic NeedsActionNoticing
ZS_201816 posts · 2018
ActionNoticingBasic Needs
VX_201816 posts · 2018
NoticingExploreAction
JL_201815 posts · 2018
NoticingActionExplore
RY_201815 posts · 2018
ActionNoticingGroup Security
TC_201815 posts · 2018
NoticingActionExplore
NL_201810 posts · 2018
NoticingActionExplore
201921 collectors
EK_201920 posts · 2019
NoticingExploreAction
RH_201919 posts · 2019
ActionNoticingExplore
EV_201918 posts · 2019
NoticingActionExplore
WSN_201917 posts · 2019
NoticingWho to Listen ToAction
ZL_201917 posts · 2019
NoticingExploreAction
EL_201917 posts · 2019
NoticingBasic NeedsAction
AC_201917 posts · 2019
ActionNoticingBasic Needs
MX_201916 posts · 2019
Who to Listen ToNoticingAchievement
LX_201916 posts · 2019
ActionNoticingExplore
MK_201916 posts · 2019
NoticingExploreWho to Listen To
JJ_201915 posts · 2019
NoticingExploreAction
KT_201915 posts · 2019
ActionBasic NeedsNoticing
AM_201915 posts · 2019
NoticingActionBasic Needs
JS_201915 posts · 2019
NoticingActionExplore
WS_201915 posts · 2019
NoticingExploreGroup Security
AA_201915 posts · 2019
NoticingWho to Listen ToAction
JZ_201914 posts · 2019
ExploreNoticingWho to Listen To
JY_201914 posts · 2019
NoticingActionWho to Listen To
AW_201913 posts · 2019
ExploreNoticingAction
JK_201911 posts · 2019
Basic NeedsNoticingAction
ML_201911 posts · 2019
NoticingWho to Listen ToAction
202031 collectors
AP_202031 posts · 2020
NoticingActionWho to Listen To
LT_202031 posts · 2020
ActionNoticingSomething Bigger
DG_202029 posts · 2020
Something BiggerFeeling HopefulAction
MF_202029 posts · 2020
NoticingActionSomething Bigger
EB_202029 posts · 2020
ActionAchievementNoticing
NAY_202028 posts · 2020
NoticingActionFeeling Hopeful
YUZ_202028 posts · 2020
NoticingActionExplore
KT_202027 posts · 2020
ActionNoticingFeeling Hopeful
YIZ_202027 posts · 2020
NoticingExploreAction
MS_202027 posts · 2020
NoticingSomething BiggerExplore
VZ_202027 posts · 2020
ActionSomething BiggerNoticing
SO_202027 posts · 2020
NoticingActionBasic Needs
TH_202026 posts · 2020
NoticingActionBasic Needs
NS_202026 posts · 2020
NoticingActionFeeling Hopeful
WAY_202026 posts · 2020
NoticingActionExplore
JC_202026 posts · 2020
ActionBasic NeedsNoticing
NY_202026 posts · 2020
ActionNoticingFeeling Hopeful
NJ_202026 posts · 2020
ActionNoticingFeeling Hopeful
SY_202025 posts · 2020
NoticingWho to Listen ToAction
AG_202025 posts · 2020
NoticingActionExplore
GZ_202025 posts · 2020
ActionNoticingAchievement
DM_202024 posts · 2020
ActionNoticingWho to Listen To
KH_202024 posts · 2020
NoticingActionExplore
AMD_202023 posts · 2020
ActionBasic NeedsNoticing
MT_202021 posts · 2020
Who to Listen ToActionFeeling Hopeful
EK_202021 posts · 2020
NoticingActionSomething Bigger
WEY_202018 posts · 2020
NoticingBasic NeedsAction
TJ_202016 posts · 2020
NoticingActionAchievement
LG_202016 posts · 2020
ActionNoticingWho to Listen To
AD_202015 posts · 2020
NoticingActionWho to Listen To
ADM_202014 posts · 2020
NoticingActionWho to Listen To
202120 collectors
BF21_00114 posts · 2021
PragmatistNoticingGroup SecurityAction
BF21_00217 posts · 2021
ObserverNoticingActionBasic Needs
BF21_00323 posts · 2021
SensualistNoticingActionWho to Listen To
BF21_00423 posts · 2021
SensualistNoticingActionSomething Bigger
BF21_00514 posts · 2021
ObserverNoticingActionExplore
BF21_00615 posts · 2021
ObserverNoticingBasic NeedsAction
BF21_00712 posts · 2021
ObserverNoticingActionExplore
BF21_00810 posts · 2021
PragmatistNoticingActionBasic Needs
BF21_00910 posts · 2021
PragmatistNoticingActionWho to Listen To
BF21_01019 posts · 2021
ObserverNoticingBasic NeedsExplore
BF21_01123 posts · 2021
PragmatistActionNoticingExplore
BF21_01220 posts · 2021
ObserverNoticingActionExplore
BF21_01314 posts · 2021
PragmatistNoticingExploreBasic Needs
BF21_01414 posts · 2021
PragmatistNoticingActionExplore
BF21_01518 posts · 2021
ObserverNoticingExploreAction
BF21_01615 posts · 2021
ObserverNoticingExploreAction
BF21_01715 posts · 2021
TastemakerNoticingWho to Listen ToExplore
BF21_01812 posts · 2021
ObserverActionNoticingWho to Listen To
BF21_01912 posts · 2021
SensualistNoticingExploreBasic Needs
BF21_02015 posts · 2021
PragmatistNoticingActionExplore
202222 collectors
BF22_00112 posts · 2022
ObserverNoticingWho to Listen ToAction
BF22_00211 posts · 2022
ObserverNoticingActionSomething Bigger
BF22_00317 posts · 2022
ObserverNoticingActionWho to Listen To
BF22_00415 posts · 2022
ObserverNoticingSomething BiggerAchievement
BF22_00523 posts · 2022
SensualistNoticingWho to Listen ToAction
BF22_00617 posts · 2022
ObserverActionNoticingWho to Listen To
BF22_00717 posts · 2022
TastemakerNoticingAchievementAction
BF22_00820 posts · 2022
PragmatistNoticingActionExplore
BF22_00920 posts · 2022
PragmatistNoticingActionExplore
BF22_01018 posts · 2022
TastemakerNoticingActionGroup Security
BF22_01123 posts · 2022
ObserverNoticingExploreAction
BF22_01215 posts · 2022
TastemakerNoticingBasic NeedsExplore
BF22_01312 posts · 2022
TastemakerNoticingExploreAction
BF22_01415 posts · 2022
PragmatistActionExploreNoticing
BF22_01517 posts · 2022
SensualistNoticingActionBasic Needs
BF22_01618 posts · 2022
ObserverNoticingActionBasic Needs
BF22_01710 posts · 2022
PragmatistNoticingBasic NeedsAction
BF22_01820 posts · 2022
SensualistNoticingActionExplore
BF22_01911 posts · 2022
PragmatistNoticingActionExplore
BF22_02016 posts · 2022
PragmatistNoticingActionExplore
BF22_02115 posts · 2022
SensualistNoticingActionBasic Needs
BF22_02215 posts · 2022
ObserverNoticingActionBasic Needs
202328 collectors
BF23_00118 posts · 2023
ObserverNoticingGroup SecurityWho to Listen To
BF23_00217 posts · 2023
TastemakerNoticingActionSomething Bigger
BF23_00312 posts · 2023
PragmatistNoticingActionBasic Needs
BF23_00416 posts · 2023
ObserverNoticingActionExplore
BF23_00518 posts · 2023
ObserverNoticingActionWho to Listen To
BF23_00613 posts · 2023
PragmatistNoticingActionExplore
BF23_00711 posts · 2023
PragmatistNoticingExploreAction
BF23_00811 posts · 2023
ObserverActionNoticingSomething Bigger
BF23_00918 posts · 2023
TastemakerNoticingActionBasic Needs
BF23_01017 posts · 2023
ObserverNoticingActionExplore
BF23_01115 posts · 2023
ObserverNoticingBasic NeedsWho to Listen To
BF23_01210 posts · 2023
SensualistActionNoticingExplore
BF23_01316 posts · 2023
ObserverExploreNoticingAction
BF23_01421 posts · 2023
SensualistNoticingActionBasic Needs
BF23_01522 posts · 2023
SensualistNoticingActionExplore
BF23_01613 posts · 2023
ObserverNoticingActionBasic Needs
BF23_01716 posts · 2023
ObserverActionNoticingBasic Needs
BF23_01818 posts · 2023
ObserverNoticingWho to Listen ToAchievement
BF23_01915 posts · 2023
ObserverNoticingActionGroup Security
BF23_02010 posts · 2023
ObserverActionNoticingExplore
BF23_02117 posts · 2023
ObserverNoticingActionExplore
BF23_02210 posts · 2023
PragmatistActionNoticingExplore
BF23_02311 posts · 2023
PragmatistNoticingActionExplore
BF23_02411 posts · 2023
SensualistActionNoticingExplore
BF23_02514 posts · 2023
TastemakerNoticingActionBasic Needs
BF23_02623 posts · 2023
PragmatistNoticingActionExplore
BF23_02715 posts · 2023
SensualistNoticingActionBasic Needs
BF23_02812 posts · 2023
ObserverNoticingActionSomething Bigger
202421 collectors
BF24_00125 posts · 2024
ObserverNoticingActionExplore
BF24_00222 posts · 2024
SensualistNoticingActionExplore
BF24_00320 posts · 2024
ObserverNoticingActionBasic Needs
BF24_00411 posts · 2024
SensualistNoticingActionBasic Needs
BF24_00521 posts · 2024
TastemakerNoticingActionWho to Listen To
BF24_00612 posts · 2024
ObserverActionBasic NeedsNoticing
BF24_00713 posts · 2024
ObserverNoticingActionWho to Listen To
BF24_00827 posts · 2024
TastemakerNoticingExploreAction
BF24_00916 posts · 2024
ObserverNoticingActionExplore
BF24_01015 posts · 2024
PragmatistNoticingActionWho to Listen To
BF24_01116 posts · 2024
SensualistNoticingActionBasic Needs
BF24_01222 posts · 2024
ObserverNoticingActionWho to Listen To
BF24_01314 posts · 2024
SensualistNoticingActionBasic Needs
BF24_01412 posts · 2024
ObserverNoticingActionExplore
BF24_01525 posts · 2024
ObserverNoticingExploreAction
BF24_01613 posts · 2024
ObserverNoticingBasic NeedsAction
BF24_01715 posts · 2024
PragmatistActionNoticingExplore
BF24_01816 posts · 2024
ObserverNoticingGroup SecurityFeeling Hopeful
BF24_01917 posts · 2024
TastemakerNoticingActionExplore
BF24_02021 posts · 2024
ObserverNoticingActionExplore
BF24_02110 posts · 2024
ObserverNoticingExploreAction
202523 collectors
BF25_00123 posts · 2025
ObserverNoticingActionExplore
BF25_00210 posts · 2025
TastemakerNoticingActionBasic Needs
BF25_00313 posts · 2025
SensualistNoticingBasic NeedsWho to Listen To
BF25_00410 posts · 2025
PragmatistNoticingBasic NeedsAction
BF25_00522 posts · 2025
TastemakerNoticingActionExplore
BF25_00621 posts · 2025
ObserverNoticingActionAchievement
BF25_00714 posts · 2025
ObserverNoticingExploreAction
BF25_00814 posts · 2025
ObserverActionNoticingBasic Needs
BF25_00921 posts · 2025
TastemakerNoticingActionBasic Needs
BF25_01020 posts · 2025
ObserverActionNoticingExplore
BF25_01110 posts · 2025
ObserverNoticingActionExplore
BF25_01213 posts · 2025
ObserverBasic NeedsNoticingAction
BF25_01321 posts · 2025
SensualistNoticingExploreAction
BF25_01420 posts · 2025
ObserverNoticingActionWho to Listen To
BF25_01515 posts · 2025
PragmatistNoticingActionBasic Needs
BF25_01611 posts · 2025
PragmatistNoticingExploreAction
BF25_01718 posts · 2025
PragmatistActionNoticingGroup Security
BF25_01821 posts · 2025
ObserverActionNoticingExplore
BF25_01911 posts · 2025
PragmatistNoticingActionGroup Security
BF25_02014 posts · 2025
PragmatistNoticingExploreBasic Needs
BF25_02115 posts · 2025
PragmatistNoticingActionExplore
BF25_02219 posts · 2025
TastemakerNoticingActionWho to Listen To
BF25_02327 posts · 2025
SensualistNoticingActionWho to Listen To