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GoPro

GoPro is a versatile, professional-grade camera that puts high level performance in the hands of your average joe. The ease of use decreases the physical effort needed to create stunning footage, thus

Ritual

Ritual is a food ordering app, designed for picking up food from restaurants. It increases the user’s ability by getting rid of the time spent at the restaurant waiting in line.

Timberland Boots

Timberland boots used to be worn merely to serve a purpose, but now are worn as a fashion statement. When all of your friends wear them, of course you are going to buy a pair. Social Proof

Tamagotchi

Tamagotchi is a little electronic pet that you take care of in the palm of your hand. It not only increases the ability of the user by making it not a real pet, it increases the user’s motivation to h

Lokai Bracelet

With water from Mt. Everest and mud from the Dead Sea, Lokai bracelets boast scarcity in their product, making them very desirable.

Starbucks

Starbucks is the leader is serving coffee as a status symbol, appealing to socio-pleasures of the user. The stores themselves are also viscerally enticing and make you feel like you’re on some sort of

Peloton

Peloton is an indoor, stationary bike that targets the user’s reflective response while incorporating hedonism for oneself to improve their body.

Barry’s Bootcamp

Barry’s Bootcamp stimulates the user with a trippy, red lit environment, and sustains it with hedonism, gratification of the self.

Apple Watch

The apple watch is viscerally stimulating, and is a way of showing people you have money to buy a watch that does more than tell the time (reflective).

Pert

This shampoo is designed for behavioral and reflective satisfaction: you feel good washing your hair and feel good in the world know you have clean hair.

John Mayer Concert

Going to a John Mayer concert is one of the most inspiring things I can think of. You will be amazed by awe and admiration. Awe by the size of the stadium, the number of people, the lights, the screen

Toms Shoes

Buying a pair of toms will is both pragmatic and inspiring. You buy the shoes becaus eyou might need or want some shoes, but you also donate a pair of shoes to someone else who needs them. This makes

Rocky

Watching Rocky is an experience that provides no shortage of inspiration. The italian stallion takes on the champ in a fight against all odds. We see the most classic montage in cinema accompanied by

Warby Parker

Similarly to Toms Shoes, Warby Parker glasses are both functional and inspirational. You buy glasses because you need glasses, but now you also get to donate a pair of glasses to someone else who need

Alaska Tours

For those looking to truly experience awe, go to Alaska. If you can afford it, Alaska is a place rich in expanse and dense in awe-some things to do and see. Getting out of the everyday monotony is imp