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Collection
16 designs · Cohort 2014 · 14 coded
Strongest dimensions:
This collector values momentum — products that lower barriers and make it easier to do the right thing. Their collection centers on media & entertainment, with recurring themes of brand strategy and social belonging. A distinctive voice among the the observers — drawn to form, elegance, and media — collectors who notice the details others miss.
Top domains
Top topics
Taste twin
GN_201396.5% matchDistinctiveness
Cluster
Form, elegance, media
What I’ve Got: Club-Mate
Caffeinated and ever-so-slightly sweetened Mate (MÄ-tə) tea. Made in Bavaria, but home in Berlin, this soft drink is the legal psychostimulant of choice in a city too chill for coffee. Club-Mate is fu
Jan 29
#1
What I’ve Got: Github
Github is a platform for putting source code on the Internet, which has taken over the rough-and-tumble computer engineering world. Its genius is threefold. First, it’s affected a dramatic increase in
Feb 3
#2
Mobile
Feb 9
#3
What I’ve Got: Square Cash
Square Cash is Square’s shot in the crowded peer-to-peer payments space. An interesting exercise in minimalism, Cash takes no app and hardly any interface. Instead, it piggybacks on your email client.
Feb 12
#4
What I’ve Got: OMSORG Shoehorn
High value item at low material cost. Plus, it’s a loss leader for the mattresses!
Feb 19
#5
What I’ve Got: Snuggie
The tension between the unusualness of practical product use and the marketing materials in blissful denial of that reality resonates in an ironic age, which prides itself on an awareness of and disil
Feb 23
#6
What I’ve Got: Vine
GIFs excite for 1) their lightweight integration into webpages, 2) the rich entertainment potential of motion visuals, and 3) the high signal-to-noise ratio of the short loop. Vine took these, and add
Feb 25
#7
What I’ve Got: Fantasy Basketball
March Madness has a lot of things going for it. Basketball is our game, a game the US invented and leads. The tournament is national, stitching the whole country together in something that feels big a
Mar 2
#8
What I’ve Got: Budget Airlines
Airlines like RyanAir, Easyjet, and Spirit are jumping into the business model vacuum left as air transit authorities deregulate the industry. They’re nickling, diming, and cutting perks, but customer
Mar 4
#9
What I’ve Got: Nextdoor
Nextdoor is like Facebook, only instead of manually adding and confirming connections, users are assigned a social network based on what small, neighborhood-sized bucket their street address falls int
Mar 9
#10
What I’ve Got: Superhero Movies
With X-Men, Amazing Spiderman, and Captain America sequels on the horizon, and even more superhero productions planned for the next year, American commercial cinema seems to be fixated on telling ever
Mar 25
#11
What I’ve Got: Native Advertising
Traditional advertising mainstays — like print journalism — are collapsing, while targeting platforms and interactive media haven’t yet proven their value to brands, in the face of an increasingly adv
Mar 30
#12
What I’ve Got: Netflix
Rising above the “innovator’s dilemma” from its successful DVDs-by-mail model, Netflix launched the first subscription-based, premium-content video-on-demand platform to compete in the open market. Ri
Apr 1
#13
What I’ve Got: Rewards Credit Cards
Americans have never need too much reason to consume, but here’s a new one. Card issuing banks (like Chase, CapitalOne, and AmEx) collect an interchange fee (usually around 2%) on all transactions, an
Apr 6
#14