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Collection
14 designs · Cohort 2020 · 14 coded
Strongest dimensions:
An eye for the subtle. This collector seeks products that reveal hidden qualities in ordinary experiences. Their collection centers on health & wellness, with recurring themes of brand strategy and convenience efficiency. A distinctive voice among the the tastemakers — curators of fashion, brand identity, and cultural aspiration.
Top domains
Top topics
Taste twin
GZ_202096.5% matchDistinctiveness
Cluster
Fashion, brand strategy
Pillsbury Best Flour
Our product is a rebrand of the Pillsbury flour line for the American modern baker who wants to go above using preset baking mixes and be inspired by adding exploration and extravagance to an activity
Feb 19
#1
Nike+ Running App
This
Feb 24
#2
Youtuber PR Packages (Make Up)
These press packages are sent to youtuber’s in hopes of them releasing videos showing off these products, typically from make up brands. The social proof of these influencers help increase sales and s
Feb 24
#3
Acai Bowls/Smoothie Bowls
These smoothie bowls are visually appealing but perhaps offer users hope that there will be some enjoyment in eating healthy. The pleasure of making something beautiful takes the effort out of trying
Feb 24
#4
The Guardian (Live Feature)
The Guardian has a live feature which allows the reader to tune into live news as it comes to them. This (although only available with big news), puts the scarcity of information (in the sense that it
Feb 24
#5
Car Wraps
Custom car wraps can transform the appearance of a car without buying a new car– Celebrities who do this often to turn a regular car into a custom motor, invokes a new scarcity as well as social proof
Feb 24
#6
Soulcycle
Soulcycle uses active instructors to initiate maximum behavior which ultimate results in a great workout for the user!
Feb 24
#7
Bluetooth Remote Camera
This bluetooth remote allows users to take images from afar by themselves using a remote, which takes the effort out of asking strangers for a photo as well as preventing behavior users might want to
Feb 24
#8
Afterpay
Afterpay is an interest free payment method which splits payments on commerce sites into smaller payments over time. This payment method is being used more and more by various retailers because money
Feb 24
#9
Charcoal Mask
The visceral black mask draws people in and after its results, allows users to reflect on its results.
Feb 24
#10
Lyft Scooters
For users who may want to commute shorter journeys as well as see surrounding urban context (preventing paying more for a car service as well as being cooped up in a car) a Lyft scooter may be used in
Feb 24
#11
Gymshark Clothing
Gymshark clothing was founded by Ben Francis when he was in his teens. The giant Gymshark has become one of the fastest growing companies in the UK and sells gym sets (clothing). Because Ben executed
May 14
#12
Jeffree Star Skin Frost Highlighter
Jeffree Star is an American entrepreneur and singer, and the founder and owner of Jeffree Star Cosmetics. Not only does he have a large social following gaining trust but his make up photo campaigns a
May 14
#13
Daily Harvest Pre Made Smoothie Kit
Daily Harvest creates delicious and nourishing smoothies, soups, oats, lattes and more. Their food is built on organic, thoughtfully sourced fruits and vegetables. The visuals for their premade kits a
May 14
#14