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© 2026

Ames Studio|N+A Labs at Dartmouth

Collection

BF21_001

14 designs · Cohort 2021 · Pragmatist

Strongest dimensions:

Noticing79%Group Security64%Action57%

Dimension breakdown

Basic Needs

50%

Noticing

79%

Who to Listen To

43%

Feeling Hopeful

21%

Action

57%

Explore

57%

Achievement

14%

Group Security

64%

Something Bigger

50%

Collection timeline

Criterion Channel App

media_entertainmentCriterion Channel

Sep 1

#1

Burt's Bees Lip Balm

health_wellnessBurt's Bees

Oct 1

#2

Handmade Ceramic Mug

Oct 1

#3

Wool Crew Socks

Oct 1

#4

Trader Joe's Packaging

food_drinkTrader Joe's

Nov 1

#5

Headspace Sleep Content

health_wellnessHeadspace

Dec 1

#6

Peloton Community Model

health_wellnessPeloton

Dec 1

#7

AirPods Pro vs Sony WF-1000XM4

Jan 1

#8

Vanmoof S3 E-Bike

transportationVanmoof

Feb 1

#9

Sweetgreen Order-Ahead

food_drinkSweetgreen

Feb 1

#10

Campus Radio Livestream

media_entertainment

Mar 1

#11

USB-C Universal Charging

Apr 1

#12

Japanese Selvedge Denim

Apr 1

#13

Amtrak Acela Experience

transportationAmtrak

Apr 1

#14