AP_2020

Challenge Half: Les Mills OnDemand

Journey Map Link https://docs.google.com/spreadsheets/d/1JpDhHmfMCz9UfJ6UZb7UcXyZ-mkGvq3pV0rS3w2exMg/edit?usp=sharing Product Journey The Les Mills OnDemand app is for people looking for great ex

Kylie Lip Kit

Kylie Kardashians make up brand is so successful because of how famous the Kardashians are. The ‘liking’ and the ‘social proof’ principals and the pre-established Kardashian name has built this brand.

Gucci

Gucci has created products that are socially distinctively known by there logo and their red and green stripe. They have built the ability to create whatever they want using scarcity by making the pri

Coursicle

I think Coursicle is a very effective course planning application/website. It is viscerally appealing, simple and easy to use. It is up to date and gives you an effective amount of information for a c

Allbirds

I think have hit the make in many different areas. They are sustainable and made from natural materials. A slogan of theirs is “Allbirds are shoes you’ll feel good in and good about”, targeting the Id

Erin Condren planners

These planners target the Hedonism component of engagement. They are personalizable which makes the product very personal and also viscerally appealing. They help the buyer become more organized and h

Macpac Backback

These have been so popular and successful in high schools in New Zealand. I insisted on having one when I was younger and now my niece just got one who is 11years old so they are still going. These ar

Are.na

I learned about this site this weekend and think it is a really good idea. It is described as “an Instagram for thoughts/ideas” and you can post/link not just photos but articles and anything that you

Canada Goose Coat

Canada Goose has made these coats extremely expensive to make them seem very high end which increases the want for them. Buyers want to seem like they have enough money to afford these coats and want

Les Mills

They are super successful in New Zealand. They are a gym that targets a whole different range of people. They have different classes like cycling, HITT, yoga, core, and dance. You can be a member of t

Snackpass

I think this app is really effective. They have nailed the act of targeting cheap students with deals and discounts.

Google Docs

– What is it? Google Docs Why do you think it’s desirable? Do your best to explain what you think works or not about it psychologically or emotionally for people who are fans of it? I think it i

Mini Backpack

What is it? Mini Backpack Why do you think it’s desirable? Do your best to explain what you think works or not about it psychologically or emotionally for people who are fans of it? I think they

Converse Chuck II Waterproof

What is it? Converse Waterproof Why do you think it’s desirable? Do your best to explain what you think works or not about it psychologically or emotionally for people who are fans of it? Conver

Swell Bottles

What is it? Swell Why do you think it’s desirable? Do your best to explain what you think works or not about it psychologically or emotionally for people who are fans of it? I think that the simp

Harvard’s GSD’s website UI

What is it? Harvard’s GSD’s website UI Why do you think it’s desirable? Do your best to explain what you think works or not about it psychologically or emotionally for people who are fans of it?

Burning Man

https://burningman.org/ I think the concept of burning man is really inspiring. I listened to one of the organizer’s talk and it sounds just incredible. The idea of not having currency and everything

Skyline Gondola Queenstown

I find this place very inspirational and it evokes a sense of awe for me whenever I think about it or look back at photos. The Skyline Gondola in Queenstown, NZ, has some of the most amazing views in

Onsen Hot Pools

Onsen Hot Pools in Queenstown, New Zealand is one place that very much implements the aspect of awe, wonder, and inspiration that we were focusing on in Challenge 3. The Onsen Hot Pools are located in

Kikki K

Kikki K is a Swedish stationery brand that is big in Australia and New Zealand. Thye have a lot of inspirational aspects of their brand. I love their planners and they have inspirational quote books,

Bellabeat

I personally do not have one of these but I think they are an awesome product and I would love one in the future. It is a very stylish health/lifestyle/fitness tracker that you can either wear as a br

Hip Group

This is a super inspiring group of restaurants in New Zealand. These restaurants include Amano – an Italian fusion restaurant, Milse – a sweet treats restaurant, The Store – a cafe/bakery, and more. A

Bennetto Natural Foods Co.

Bennetto is inspiring in multiple ways. The company has a passion for organic quality foods and fairtrade ingredients because they believe that it is important to care about the world around us. Not o

Smeg

Smeg brings appliances to life!! I am obsessed with their ability to me want to buy a washing machine, fridge, and stand up mixer only because they look beautiful. My favorite range is there 50’s styl

Two Islands Co

Two Islands Co. is a health and well-being product company that makes powered supplements simple. They are a small range of products. I collagen powder and protein powder in multiple flavours. Their p

My Food Bag

Before being sent home from school I was a terrible cook because I didn’t have time as I was very busy with swimming, water polo, and school. I decided to learn how to cook whilst being in lockdown be

Les Mills

My ‘design point of view’ key features are a clean, bold theme/design, innovative ideas, and a fun/inspirational motive. Les Mills stands out to me. I have reviewed this company before but I feel like

Mudbrick

My ‘design point of view’ key features are a clean, bold marketing/theme, innovative ideas, and a fun/inspirational motive. Mudbrick is a vineyard and winery in New Zealand on Waiheke Island. I believ

Apple

My ‘design point of view’ key features are a clean, bold marketing/theme, innovative ideas, and a fun/inspirational motive. I believe Apple is the definition of my design point of view. They are alway

WelleCo

My ‘design point of view’ key features are a clean, bold marketing/theme, innovative ideas, and a fun/inspirational motive. WelleCo by Elle Macpherson really appeals to me. They are a supplement range

Adobe

My ‘design point of view’ key features are a clean, bold marketing/theme, innovative ideas, and a fun/inspirational motive. I am obsessed with all Adobe products and now their ios range. They make bea