TH_2020

Logitech MX Master

It is a high-end computer mouse with a “high-end” design. Its desirable in that it looks “expensive” and that someone signals they care / spend a lot of time on the computer. This might also be a nega

Tiny Scanner

An app for your phone to scan and upload documents using your phone’s camera. I struggle to find this “desirable”. It provides functionality, for sure, and, perhaps, at the time did give a sense of “t

Foldable Hand Fans

Fans to carry around and fold for hot weather. I think its desirable because it seems “edgy” and “classy” and has connotations of “worldliness” [at least in a western context]. On top of this, they ar

Buying a cappucino

My product journey on how to get a cappucino on an average work / school day. https://docs.google.com/spreadsheets/d/1IK3fzbqtWuZm28QxpHEkgnYaCbv9FMgN0JQ1GFdR0GI/edit?usp=sharing

Habithealth – gamified habittracker

Many people want to live a healthier life, but maintaining these healthy habits is so hard in reality. Therefore, we came up with the idea to re-design and gamify habit trackers for a mainstream user

HabitHealthsplit

HabitHealth

Habiticasplit

Habitica

gamification in habit trackingsplit

gamification in habit tracking

Abeona – Group 4

A building that has Italy inside Our challenge subject is to create an immersive experience that is like travel but in a constrained / nearby place. For this, we imagined a (remote) location, similar

walk through duty free @ airports

high ability (traveler’s wealthy + have time), high motivation (bored, gifts), grea trigger (having to walk through)

Tipping @coffee shops

high ability (card payment, marginal amounts), high motivation (social shame, surplus spending anyway), trigger: the way the tipping is presented.

Sennheisser momentum

these are some high end headphones from a German brand. They give both a lot of physio pleasure when using them, but also socio pleasure because of their design and even ideo pleasure, as their retro

leaf tea

Leaf tee is an interesting product. It is much more complex to use than tea bag. However, it gives a lot of ideo and psycho pleasure: not only is such tea usually higher quality, but the whole process

Etagere

They can be used to store several layers of desserts or snacks. They are useful, therefore providing physio pleasure and socio pleasure, as they are practical and often used in a social setting, invit

Bose soundlink mini II

This is a speaker I find inspiring because of its design, its sound, as well as its overall “touch”. It is a small Bluetooth speaker but feels very… expensive(?) and has nice surfaces and a very slick

Sagrada Familia

This is a church in Barcelona, Spain, that is truly remarkable. The scale of the building, together with the full control of the light falling in provides a surreal experience unlike any other church.

Porsche 911 Carrera & other luxury sports car videos

Sports cars are fascinating products because they are, in a very fundamental way, pointless: speed limits constrain how fast people can/should go, and there is nothing “sporty” about driving a (fast)

coffee table books

I find coffee table books inspiring. This is because both they often showcase great photography and because of their materials and touch. In the modern day and age, we see “real” photos more and more

fine dining

Neatly presented food is something I often get inspired by. This is because it allows me to see the new in something deeply familiar. While most of the time, most ingredients are known, their combinat

YoTribe

YoTribe is an app a friend of mine is developing. It is basically a combination of chatrooms and videochats. Each “circle” in the visualisation is a private videochat room (a la “breakout room” in zoo

Musician messages

A friend of mine is running a musician-booking service called encore. Obviously, his business has slowed down A LOT since the beginning of the quarantine. To help the musicians on his platform earn an

Houseparty

Houseparty is a social media app for the quarantine. Well, its been around before but it has become hugely popular during the quarantine. While I do not think it replaces actual interactions, its a co

Netflix Autoplay

This is one that I find fascinating. I am not a Netflix regular, but obviously, during the pandemic streaming services have seen a lot of uptake. What fascinates me about the autoplay button for “next

Homegyms

Similarly, home gyms and equipment have been around before the quarantine. However, I believe this time is different. As people can work from home and spend a lot of time eating in, going to the gym,

Chopsticks

Chopsticks follow my design principles in that they are deceptively simple, incredibly handy and, more importantly, fulfill a real need. I often find it ironic how poorly designed (in a macro sense) W

Shoe trees

Shoe trees are simple and functional. Made of cedar wood, they get rid of sweat and smell, and they help shoes keep their shape. Their design is clever enough to be a good fit across shoe sizes. Most

Disposable pepper grinder

Disposable pepper grinders are great. They are incredibly efficient int the way they are built, they do (surprisingly) not actually use a lot of materials and might therefore be even more economical t

Bianchi Roadbikes

Roadbikes are beautiful objects. This is because, in a roadbike, no piece does not have a function. They are aiming to be as lightweight and aerodynamic as possible, have as few moving parts as possib

Moleskin notebooks

Yet again, moleskin notebooks are simple and they do not have any pieces that are not necessary. Yet, a good notebook is surprisingly hard to get right. Moleskin has spent a lot of time testing iterat