Desirability Lab
  • About the Lab
  • Design Learning
    • Design Learning

      iFashion: Fashion design in your pocket

      Design Learning

      Bucket (2.0)

      Design Learning

      HowTo

      Design Learning

      Nourishly

      Design Learning

      OPTIMIZE PRIME: Reimagining the Workspace

  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      Reviews

      Lou & Grey sweatpants

      Reviews

      Lola

      Reviews

      Away Suitcase

      Reviews

      Earring organizer

  • PXDD Course
Desirability Lab

Behavioral Science Meets Design

  • About the Lab
  • Design Learning
    • Design Learning

      iFashion: Fashion design in your pocket

      Design Learning

      Bucket (2.0)

      Design Learning

      HowTo

      Design Learning

      Nourishly

      Design Learning

      OPTIMIZE PRIME: Reimagining the Workspace

  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      Reviews

      Lou & Grey sweatpants

      Reviews

      Lola

      Reviews

      Away Suitcase

      Reviews

      Earring organizer

  • PXDD Course

Versed

Standard Dose

Remarkable

QuickBooks

J. Hannah Nail Polish

Minorfigures

Product Desirability Critiques

  • Versed

    by

    Versed is the non-toxic, vegan, sustainably minded skincare brand powered by experts and developed with the customers. Its mission is simple: make good skin and clean products for all.

  • Standard Dose

    by

    At Standard Dose, plants are believed to have transformative power to heal, energize, and nourish, and that living well means making a conscious shift in our thinking, habits, and daily…

  • Remarkable

    by

    ReMarkable is an E Ink writer tablet for reading documents and textbooks, sketching and note-taking with the goal of a paper-like writing experience. Developed by a Norwegian startup company of…

  • QuickBooks

    by

    QuickBooks is an accounting software package developed and marketed by Intuit. QuickBooks products are geared mainly toward small and medium-sized businesses and offer on-premises accounting applications as well as cloud-based…

  • J. Hannah Nail Polish

    by

    A line of carefully-edited, high quality polishes for the color-resistant. Polishes that consider the gracefulness of hands, and the role of subtle color as an element in the considered wardrobe. …

  • Minorfigures

    by

    As food and drink consumers demand higher quality through simple natural ingredients, fewer additives, no preservatives, provenance and authenticity – there is an increasing overlap between the customer’s and the…

  • Class101

    by

    Class101 is an online class platform for drawing and sketching classes. Customers could learn arts classes at home. At this quarantine time, fast on-line learning tools are really needed for…

  • Parachute

    by

    Parachute is created to bring more comfort through premium, accessible essentials. Parachute is an online-only, direct-to-consumer brand focused on creating impeccable bedding. Parachute has created a loyal community dedicated to…

  • HelloFresh

    by

    HelloFresh SE is an international publicly traded meal-kit company based in Berlin, Germany. It is the largest meal-kit provider in the United States, and also has operations in Canada, Western…

  • Ink+Volt

    by

    Ink+Volt is a community. The mission is to make the customers more successfully in work and in life by providing tools, products, and contents. While working at home, office essentials…

  • Rose Gold Magnetic Dry Erase Monthly Calendar

    by

    This wall-mounted calendar provides an easy way to keep track of upcoming due dates, appointments, and assignments. Due to its large size, it’s easy to write on, and each date…

  • Lou & Grey sweatpants

    by

    These sweatpants are the softest sweatpants I’ve ever worn while simultaneously appearing stylish and flattering. Often comfy sweatpants are frumpy or pajama-looking. Lou & Grey provide loungewear that enriches the…

  • Lola

    by

    Typically, periods are not thought of as design-related or exciting. Lola offers completely customized period products on a subscription model. Oftentimes, tampons include synthetic chemicals and fragrances that may be…

  • Away Suitcase

    by

    Packing in an away suitcase turns a tedious task fun. Though packing is often stressful, Away’s sophisticated and beautiful design holds more than other similar sized suitcases. The built in…

  • Earring organizer

    by

    Within the past two years, I started purchasing dangly earrings which led to the question of how to organize them. I made a holder out of cardboard, which worked but…

  • Kahoot

    by

    This classroom tool has been completely repurposed for social distancing. After attending a birthday party on zoom where we used Kahoot, I realized the way that tools can transform based…

  • Ring light with phone stand

    by

    Producing videos often requires multiple people to set up, light, and shoot the shot. In quarantine, many content creators, producers, and videographers are alone without the help of others. This…

  • Green Chef

    by

    For those struggling to find access to fresh, healthy, food, Green Chef provides an easy meal kit that lets people cook without the hassle of measuring ingredients. Right now, grocery…

  • Cameo

    by

    Cameo was designed pre-corona but is especially useful now to bring joy to people in a time where the entertainment industry is mostly halted. People can purchase virtual “cameos” from…

  • The Hygienehook

    by

    Necessity often breeds creativity and innovation. WIth the global outbreak of coronavirus, we are witnessing invention on a scale not seen in years past. With the increased sensitivity around touch…

  • Vanity Fair’s Fact Check at Home

    by

    Although we’re in the midst of a global pandemic, entertainment and media outlets have continued to produce content from home. Vanity Fair is just one among many of these media…

  • Dr. John Campbell on YouTube

    by

    We live in an age fraught with misinformation both federally and journalistically, especially when it comes to the global outbreak of coronavirus. Many educators are taking a grassroots movement to…

  • Armarium

    by

    Today, fashion is pivoting to become more service-oriented and experiential. Many platforms are being established that cater to this need that is often fed by social media and the singularity…

  • CreativeCommons

    by

    My emerging design perspective places a lot of value on products that are well-integrated with the user’s existing life, and enhance experiences without totally changing them. I have come to…

  • MasterClass

    by

    I find the design of MasterClass very compelling to my emerging design point of view. I think that the product itself is well designed to meet people where they are…

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Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel
, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Harvard University
Pierce Hall, No. 204C
Cambridge, MA 02138

THANKS TO:

Harvard School of Engineering & Applied Sciences

Harvard Initiative for Learning and Teaching

Harvard Innovation Lab

Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

April 20, 2020
Best Idea
This is my favorite idea from the challenge. Not only do I think this is high need for students, but... View
Happy Cafe
April 20, 2020
need it
I would love to see this come true. While I agree Harvard did solid job with the student spaces, I t... View
Skyview Commons
April 20, 2020
Good combination
Big fan of the app, and I especially like how it is essentially an upgrade to the various things peo... View
Wanderbus: Adventure, sustainably
April 20, 2020
super cool
I love this idea a lot. There is so much potential for more avant-garde uses of the Smith campus cen... View
Skyview Commons

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