TJ_2020

Victoria’s Secret Revamp, Website Redesign, and Body Visualizer

Journey MapEmblematic Product PrototypeVictoria’s Secret is a household brand for women’s lingerie and underwear, with large distinguishable storefronts and models called “angels”. Today, the brand ha

The North Face Backpack

The Borealis has a reflective component in that it signals to oneself and to others that the owner is “outdoorsy” and adventurous based on the rugged design and brand ethos of TNF.

Heroes of the Storm

HotS appeals to sociopleasure as you can play with strangers or your friends to battle other real people online with powerful avatars.

Surfacebook 2

The Microsoft Surfacebook 2 is elicits physiopleasure in its raw aesthetic design as well as the smooth, light magnesium alloy chassis.

Nike Airmax 90

The Airmax 90 has a reflective component in that it makes a statement about the wearer being the type of person who is fashion-forward enough in streetwear to wear retro-style futuristic sneakers.

Jabra Elite 65t

The Jabra wireless earbuds elicit behavioral pleasure by making the process of bluetooth pairing and music experience easier via automatic detection and cord-lessness.

Supreme

Supreme as a fashion brand uses scarcity to influence their customers and increase value/resell price by limiting the maximum number of purchases per customer per store.

Dollar Shave Club

Once users buy a subscription of razors + handle, there is a semi-commitment to continuing the subscription to acquire razors made for the previously bought handle and having to cancel a subscription

Puff Points

GoPuff food delivery gives 1 point for every dollar spent that can be used to acquire discount codes for future purchases. This is an example of company reciprocity to the customer that encourages cus

Spotify Trial

The trials and premium deals are a smart way to use commitment to consistency to keep customers on the link after the hardest part, hooking them (adding card and personal info) has been done through t

Hydroflask

Hydroflask is such a common, accessible luxury water bottle – owning one has an effect of social proof.

GORUCK GR1

The GORUCK GR1 is the flagship model of the extremely durable, popular (and expensive!) backpack brand. Their backpacks are inspired by the those used in the special forces and not only use the same m

Microsoft Surface Family

The Microsoft Surface brand is incredibly underrated by the average consumer and is, in reality, an very high quality lineup of beautiful, functional machines. I think that the design language of the

Roasted Garlic Bread Spread

I’m inspired by this simple, elegant solution to all the recipes for garlic bread in the world. Okay, definitely an overstatement. But at the same time, I still truly enjoy the simple package of a but

Tesla Solar Roof

I am inspired by beauty in products that integrate clean energy into society. I think that the more renewable products are associated with cleanliness and beautiful design, the more society will integ

Motorola RAZR 2020

I think that folding phones have still a ways to go to emulating the feel and finish of glass screens. However, the concept of increased portability due to folding is incredibly fascinating as a possi