AW_2017

Wearable Story: New Balance 574

Introduced in 1988, the New Balance 574 are among the most iconic sneakers ever made. With clean lines and highly defined fields of color, the 574 have a timeless visual design accompanied by the incr

Endline – A Better Soccer App

There are a whole bunch of fantastic soccer-centric news apps. All of them, however, are either league-based, team-based, or just display scores and nothing else. There are apps like ESPN that aim to

What I’ve Got – Tombo P-13E Pitch Pipe

As the music director for an a cappella group, I use my pitch pipe every day. Most pitch pipes break after only a month if not a few weeks of intense use – they are poorly made and rendered unusable i

YOU ARE NOT ON THIS PLANE

Perhaps the single greatest sign of whether one is likely to vote Democratic or Republican is their proximity to an airport. In places far away from airports, there is often bitter distrust of those “

Challenge 2

redesigned Hess logo icons! logo for myself

Self-Savr

One of the reasons that saving money proves to be such a difficult task is that it is often difficult to put numbers into practice: i.e. what does it mean, actually, to save $5,000 dollars a year? How

1967 Miranda Sensorex Automex

The Sensorex Automex is a 35mm film camera manufactured in 1967 by the Japanese brand Miranda. Although by the standards of today’s cameras and even compared to the cameras being manufactured the Sens

DRIVR

DRIVR is a new learning platform that aims to teach people working in quickly dwindling industries (such as coal mining) about emerging fields that may be the future of their employment. It is targete

Challenge 5: MTurk and Email

Our strategy is aimed at women in the US who use Instagram. This is approximately 39 million people. While this may be a slight overestimate of the number of people this brand will appeal to, it doesn

What I’ve Got – Yamaha NS10

It takes incredible design for a product to become an industry standard. What makes the Yamaha NS10 so incredible is that, in an industry, music, that is constantly shifting and moving forward technol

Challenge 7: Multitasker Desk

We’ve all seen it before – offices drive people crazy. Just ask Milton from the cult classic Office Space, stuck in a cubicle all day, eventually moved to the dark corner of the office, surrounded by

What I’ve Got: Magma Sketchbook

Few things have defined my college experience as much as my Magma Sketchbooks; for the past two years, every class, every project, and every job has gotten it’s own. It is simply the greatest notebook

Fred Water: a Bottle for Your Pocket

We all have those pesky large water bottles. Sure, they’re great for holding water and whatnot, but where can you put them? “Certainly not in my pocket!” you might say. And I would respond, “Not until

https://io808.com/

The Roland TR-808 is a mythical instrument. Manufactured for a brief period in the early 1980s, this drum machine is considered the holy grail of programmable instruments. It’s legendary sound is hear

Roland TR-808split

Roland TR-808

io808.comsplit

io808.com

Bic Round Stic Black Ink Ballpoint Pen

There are few things, perhaps nothing, that I use more in my life than the Bic Round Stic black ink ballpoint pen. At the beginning of each semester (or whenever I run out), I go to Staples and buy a

Drone

Challenge 10: Artisan Ice

For Challenge 10, our goal is to revolutionize artisan ice delivery. We assessed the merits of five existing artisan ice manufacturers to better understand the market: Takeaways: The main drive in

Challenge 9: Bedphonezzz

Through Bedphonezzz, we espoused the values of the DO LESS counterculture. In a world where fitness classes like Soul Cycle, Barry’s Bootcamp, and Orange Theory monopolize society’s view of “healthy l

Foldable Hand Fans

As long as there has been hot weather, there has been a need to cool off, and few implements are as consistently successful as fans. But what if there was a fan that needed no electricity and was infi

Logitech MX Master

As someone who spends an inordinate amount of time editing at a computer, a mouse becomes a very important tool. It is safe to say I have never owned a mouse quite as consistent and successful as the

Pyle PTA4 Stereo Power Amp

When I was looking for a speaker amplifier to bring to college, I searched the veritable depths of the amp market to find one compact enough to fit in the dorm room. Luckily, I discovered the Pyle PTA

Rhodes Mark 1

When it comes to keyboards, there are few, if none, more influential and long-lasting than the Rhodes Mark 1. Built in the early 1970s, these 73 key tyne-based keyboards carry a distinctive sound that

Watercolors

Watercolors are the best. They are easy to use, washable, and fun for all age groups and skill levels. I remember using watercolors as a small child, and now as an art student here I have rediscovered

Staedtler Triplus Fineliner

There are pens, and then there are ~pens~. The Staedtler Triplus Fineliner is of the latter category. Composed of a .3mm tip of pure artistic glory, these fine-line pens are truly top of their class.

Challenge 10: Reykjavik Ice

For our final challenge, we wanted to look at a luxury industry that does not yet have a lot of market saturation, so we chose the artisan ice industry. Fiji water was our inspiration—it is an expensi