GZ_2020

Turo

https://turo.com Turo is car rental app that allows the consumer to rent directly from hosts. Given that one can rent for as little as $29/day, this service engages the Signal aspect of Behavioral Tr

Haircuts (from a specific barber)

Historically, the Barber has played the role of therapist, doctor, friend, and stylist all-in-one—hence why developing a relationship with a specific barber is so important (and why it should be more

Prose

https://prose.com/?gclid=Cj0KCQiA4sjyBRC5ARIsAEHsELGZil5hP8k4KE2BFxDopH1DrNWt4FzGoAUv0byHvBrvjDV1EWrAehIaAmAEEALw_wcB In the age of bespoke products, Prose in the answer to the call for customized ha

Smathers and Branson

https://smathersandbranson.com/?gclid=Cj0KCQiA4sjyBRC5ARIsAEHsELEAeTcaUEQMLwQyUS2ylN-qgMsMn7ljnG2tW-I8hAjFGIj1jlydI2waAjy0EALw_wcB Smathers and Branson is the go-to for customized needlepoint and lea

Nike-By-You

https://www.nike.com/w/mens-nike-by-you-shoes-6ealhznik1zy7ok Nike-By-You allows sneaker fans to customize a broad variety of Nike’s standard lineup in all shapes, sizes, and colors. Though the proce

Bonobos

https://bonobos.com Bonobos began as a strictly e-commerce retail experience with a reduced rotation of styles which all fit different body types. Though the brand has moved into brick-and-mortar loc

Muji

https://www.muji.com/us/about/?area=header Muji translates as “no-brand quality goods”. Founded in 1980, Muji has been making a variety of products, though most-commonly utilized in the U.S. for thei

Rag and Bone

https://www.rag-bone.com/sale/mens/tops/?unisex=sale Rag and Bone is a luxury fashion brand that specializes in jeans and t-shirts. In its marketing, Rag and Bone looks to authority figures like cele

Design Within Reach

https://www.dwr.com/about-us.html?lang=en_US Design Within Reach is an interior design retailer that focuses on “authentic” contemporary design staples (i.e. not “inspired by” or imitating) which in

Purell

Purell is a Hand Sanitizer Brand that claims to kill 99.99% of common germs that in turn may cause illness. There is little physical or cognitive effort on the part of the consumer as Purell is sold a

Peloton Yoga

Peloton offers a 90-day free trial that includes all of their workout classes. In particular, I think their Yoga instructors have managed to create a wonderful sense of personal interaction with the w

SketchUp

SketchUp is a modeling software that allows one to create virtually anything in 3D. Along with an extensive readymade model library, the software is intuitive, allowing your imagination to run wild.

Leuchtturm Swiss Bound Journal

The Leuchtturm Swiss Bound Dotted Journal is a fantastic book bag sized notebook for keeping thoughts and plans organized. I make to-do lists constantly, and use this journal everyday. The act of maki

Beach Walks

The subject of an entire body of work by Thoreau, the act of walking on a route along the beach has brought inspiration to countless thinkers and artists alike. Cities should invest in making their be

LyftUp

Through Lyft’s LyftUp initiative, the company is providing thousands of free rides to low-income communities in need during the pandemic, and to healthcare professionals who need rides to work. Lyft h

Hermes Kelly Bag

Originally prototyped in 1923, the Hermes Kelly Bag was the first purse to use a zipper pull. Outfitted with studs on the bottom and designed using the “Sac à dépêch” (roomier riding bag) as a model.

Via

Via is a ride-sharing platform based out of NYC. Originally intended for commuters, Via allows users to split rides going to similar destinations in SUV for less than an uber.

Instacart

Instacart allows users to place orders from their local grocery stores to be picked up and delivered by one of their drivers. Users can also sign up to become independent contractors through the servi

Bound

Bound is the answer to the market-need for mid-tier transportation between NYC and Boston. Bound operates a series of Tesla SUV’s which allow riders to buy seats (priced at $100 or $79 for the back ro

HP 3D Fabrication

HP Inc. is currently partnering with manufacturers around the globe. To help in the fight against COVID-19, HP is providing 3D Printing software and tech to help the production of necessary products l

White Air Force 1

The White AF1 is everything you want in a shoe silhouette. It’s balanced, chic, and simple yet durable and solid. It is the epitome of versatility in its simplicity which is why I’ve chosen it as part

Warby Parker

The consumer experience at Warby Parker is unique. It makes the buyer feel special and individualized with their attention to fit and variety in style. The price point makes them affordable and styli

Amazon Shop By Category

According to Toffler’s Choice Overload Theory, consumers are likely to take more time to choose when presented with too many options. Amazon’s product grouping is a perfect example of a UX strategy to

Nespresso

Nespresso brings the experience of a high-end coffee shop into the home. Their products are wonderfully customizable to user-taste-preferences, allowing for different combinations of coffee pod varie

Blue Bottle Coffee User Experience

Blue Bottle has an exquisite interior designer. The sleek, light-filled, natural wood and polished metal finishes of Blue Bottle’s interior design elevates the coffee-getting experience. There is no p