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Collection
24 designs · Cohort 2017 · 25 coded
Strongest dimensions:
An eye for the subtle. This collector seeks products that reveal hidden qualities in ordinary experiences. Their collection centers on technology, with recurring themes of social impact and brand strategy. A distinctive voice among the the observers — drawn to form, elegance, and media — collectors who notice the details others miss.
Top domains
Top topics
Taste twin
CI_201697.6% matchDistinctiveness
Cluster
Form, elegance, media
asymmetrical tribal patterned sweatersplit
asymmetrical tribal patterned sweater
Jan 25
#1
asymmetry in designsplit
asymmetry in design
Jan 25
#2
Rakonto
Rakonto means story in Esperanto, the language constructed to increase communication amongst different nations, and considered an international auxiliary language. The strategy of this website is appe
Jan 29
#3
What I’ve Got: A MacBook Pro
aletheacampbell: The new 13” MacBook Pro is marketed by as: “It’s faster and more powerful than before, yet remarkably thinner and lighter. It has the brightest, most colorful Mac notebook display ev
Jan 30
#4
Challenge 1: Hear Me
Background In this project, I am proposing to develop an immersive experience for those whom are Deaf or have a hearing loss, with those whom can hear. Presently, in the Deaf community, there has bee
Feb 5
#5
Challenge 2b: Instagram
aletheacampbell: The text in the image above is seen below: Instagram is self-identifies as: “Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a ph
Feb 12
#6
Instagram feed algorithmsplit
Instagram feed algorithm
Feb 12
#7
Instagram Storiessplit
Instagram Stories
Feb 12
#8
What I’ve Got:
aletheacampbell: Sweethearts, conversation hearts. These candies are definitely desirable. They consume 40% of the Valentine’s Day candy market, still made close to Harvard University in Revere, MA.
Feb 12
#9
What I’ve Got: Staedtler Triplus Fineliner 0.3 mm Porous Point Pen 334 – SB10, 10 pack
These STEADLER triplus pens are very desirable because they draw with consistency and vibrant ink almost every use. STEADLER is known for their high-quality products. Initially known for making pencil
Feb 12
#10
Challenge 3: ShopKarma
A shopping app that teaches teens how to save by Catherine Le and Alethea Campbell View slides here: http://tinyurl.com/ES22-SK Full write-up here Our app is called ShopKarma (SK), a shopping and bud
Feb 22
#11
What I’ve Got: Hilo by Knoll
“Small, simple, and something new, this playful perch will change the way you work. With its friendly design and revolutionary spirit, Hilo keeps you balanced between active and relaxed, fun and funct
Feb 27
#12
Challenge 4: 21C
(Please view the homepage here and the user journey here.) During the 20th century, preparation for release figured as a crucial part of the prison experience. In the past three decades, this philoso
Feb 28
#13
Challenge 5: Multichannel Engagement Strategy
Target population: Young women aged 17-28 who already buy from the brand or are part of its core customer demographic. Medium-high income, sufficient purchasing power for the brand. Values fashion and
Mar 5
#14
What I’ve Got: “ Tongue and Lips,” Rolling Stones logo
“Tounge and Lips” or “Hot Lips” was a logo originally created by John Pasche a 24-year-old art student in 1971. Pasche was commissioned by Jagger to create a logo. And, Adweek describes, “The story
Mar 7
#15
What I’ve Got: March for Science Posters
Source: https://www.beyondcurie.com/march-for-science-posters/ These posters are evocative, to show admiration of these women by using a design referencing the past. Each poster has colors that devi
Mar 22
#16
Challenge 7: Rise
Our survey showed that people with disopsable incomes are disinclined to give because it is hard to verify the legitimacy of the cause and hard to feel connected. Also, referring back to Fogg, many pe
Mar 26
#17
What I’ve Got: Platon
Recently, I have been watching the Netflix series Abstract, and I was inspired by the episode about the photographer Platon. Interestingly, Platon keeps things as simple as he can he uses the same: bo
Mar 29
#18
Challenge 8
Please find PDF here.
Mar 29
#19
What I’ve Got: Hands On – Interactive Design in Print
Hands On – Interactive Design in Print is a book which successfully portrays how to make print interactive and compelling through visuals representations. The book itself contains cut-out pieces that
Apr 5
#20
What I’ve Got: Method
Method’s design choices of having bright colors, fun shaped bottles, and an eco-friendly product from the soap to the bottle makes the product very appealing. In fact, it seems like their message is c
Apr 11
#21
Challenge 9: yoFones
YoFones were headphones designed to target two specific movements of counterculturalism: the do-it-yourself and Burning Man movements. The DiY culture is a movement that challenges the idea that we wi
Apr 19
#22
What I’ve Got: Metallic Gold Card Wallet
In ancient Greece wallets were for the poor man. During the Renaissance, wallets would first be seen used in Massachusetts to carry around paper currency. In the 20th century, wallets carried both pap
Apr 19
#23
CoLaunch
Entrepreneurship – especially in STEM-related industries – is dominated by men, and bringing more diverse voices into this space is crucial. To address this challenge, we have developed CoLaunch, a co
Apr 25
#24
What I’ve Got: Heineken Commercial | Worlds Apart
Most of us are familiar with the standard advertisement for beer, there is an appealing element to the ad to appeal to the specific user profile for the most common/standard user. Beer advertisements
Apr 26
#25
What I’ve Got: Heineken Commercial | Worlds Apart
Most of us are familiar with the standard advertisement for beer, there is an appealing element to the ad to appeal to the specific user profile for the most common/standard user. Beer advertisements
Apr 26
#26