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© 2026

Ames Studio|N+A Labs at Dartmouth

Collection

BF25_019

11 designs · Cohort 2025 · Pragmatist

Strongest dimensions:

Noticing100%Action82%Group Security45%

Dimension breakdown

Basic Needs

18%

Noticing

100%

Who to Listen To

18%

Feeling Hopeful

36%

Action

82%

Explore

9%

Achievement

9%

Group Security

45%

Something Bigger

27%

Collection timeline

COS Quilted Liner Jacket

Sep 1

#1

Brita Longlast Filter Pitcher

food_drinkBrita

Sep 1

#2

Waymo Autonomous Taxi

transportationWaymo

Oct 1

#3

Amtrak Acela First Class

transportationAmtrak

Nov 1

#4

Aeropress Coffee Maker

food_drinkAeropress

Dec 1

#5

Spotify Wrapped Campaign

media_entertainmentSpotify

Jan 1

#6

Dr. Bronner's Castile Soap

health_wellnessDr. Bronner's

Jan 1

#7

Red Wing Iron Ranger Boots

fashionRed Wing

Feb 1

#8

Japanese Convenience Store Onigiri

food_drink7-Eleven

Mar 1

#9

Vinyl Record Resurgence

media_entertainmentSpotify

Apr 1

#10

Pharmacy Pill Organizers

health_wellness

Apr 1

#11