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GrouponGO: For the Groups on the Go

Bringing the “Group” Back to Groupon Groupon currently presents a range of individualized experiences, from oil change to rock climbing to eyebrow threading. While these products and experiences may

GoPro

This compact action camera is both a joy in behavioral design, with its easy, effective usage, and a boast in reflective design, with the adventurous, outdoorsy satisfaction the user gains through own

AfterShokz: Bone Conduction Headphones

AfterShokz’ delivery of audio through small vibrations through the cheekbones rather than clogging the ear canal like traditional headphones heightens physiopleasure, while more subtly promoting socio

Fidget Cube

The Fidget Cube, promising pocket-sized stimulation with 6 sides of moving gizmos is a work of visceral and behavioral design that may further one’s sociopleasure with initial novelty to coworkers, bu

Care/of Personalized Daily Vitamin Packs

Care/of personalized daily vitamin packs are a trifecta of visceral design (the simple, appealing appearance), behavioral design (your own health and nutrition at stake), and reflective design (you te

Philips Hue

Philips Hue smart home lighting, allowing you to control light appliances from your smartphone capitalizes on physiopleasure (the unique colored ambience it affords your previously blandly lit home) t

Wikipedia

Wikipedia’s donation model draws upon reciprocation: people feel indebted to the free encyclopedia they likely consult daily.

FreeRice

The United Nations World Food Programme’s FreeRice.com donates 10 grains of rice for every correct answer on its online quiz, depending on brain cycles from the Fogg model (users don’t find it difficu

GoFundMe

GoFundMe.com, an online social fundraising platform employs Fogg’s triggers to motivate crowdsourcing: GoFundMe’s social media presence sparks our support for our friends’ efforts, lack of a minimum f

Kiva

Kiva.org allows users to make microloans to entrepreneurs around the world, and once these entrepreneurs accomplish their endeavors, pay back the loans to the borrowers. Accessible $25 increments lowe

Bucket: Adventure Better

What is the Bucket app? Bucket is an app that targets the inertia we often feel when we want to do something, but end up not following through. The bucket list is the physical manifestation of the

Forbes Pigment Collection

Housed in the Renzo Piano’s top floor expansion of the Harvard Art Museums, and largely inaccessible to the public, the Forbes Pigment Collection is chromatic, temporal, and geographic vastness bottle

BTS concerts

7-member South Korean band BTS (방탄소년단, Beyond The Scene) has skyrocketed in popularity since their 2013 debut, and watching their concerts become larger and grander every year epitomizes the vastness

Rhapsody

With 987 panels spanning 150 feet of the Museum of Modern Art (MoMA) in New York City, Jennifer Bartlett’s installation is an abstract journey. The size approximates the vastness component of inspirat

花樣年華 (화양연화, The Most Beautiful Moment in Life) story

Sharing a name with a 2000 Hong Kong film, Wong Kar-wai’s In the Mood for Love, this story spans years of BTS’ music video concepts. The story centers on tragedies 7 boys experience (the 7 members of

The New York Times article: “What Do Rally Playlists Say About the Candidates?”

The New York Times is the epitome of all inspiration: it captures and relays human narratives of virtue, awe, and admiration through the blood, sweat, and tears of indomitable journalists (and all of

Deja Brew: Transforming the Coffee Experience

Our Client Jessie, Kongyun’s friend, is a coffee expert and researcher at UC Davis. Jessie’s interview indicated she had trouble finding a platform to share her expertise with the general public. Whi

The Washington Post’s “Voices from the Pandemic”

Eli Saslow’s series captures and immortalizes personal stories from an ER nurse, a coroner, a community shop owner, and others navigating the current pandemic from very different spheres of life. Rela

HomeFest

The Late Late Show with James Corden special HomeFest is about “bringing people together to keep them apart.” Hosted from James Corden’s garage and featuring remote performances by Billie Eilish, John

Centivax

Featured in the Netflix documentary Pandemic, Centivax is a company seeking to develop a universal vaccine. Centivax’s animal facility tests induced antibodies in pigs against 39 strains of flu, inclu

V Live

V Live is a South Korean livestreaming app where celebrities can broadcast videos while responding to live messages from viewers who tune in. Made popular by K-pop groups, V Live provides a feeling of

STEEZY Studio

Responding to COVID-19, STEEZY Studio, a platform for some of the world’s most renowned dancers to provide online classes promoted SocialDisDANCING, offering 7 days of free classes to encourage moveme

Josh Kline’s Skittles

This installation is a refrigerator full of drinks you can’t consume, from “Big Data” and “Crowd Control” to “Tourism” and “Anarchy”. Containing blended chunks of Google Glass, yoga mat, ink, and even

Titus Kaphar

One of the most inspiring artists of all time, Titus Kaphar likens his paintings to adjusting a camera lens to pull into focus African-American subjects, too often omitted in art history. Challenging

The Shed

“The Shed” cultural center in New York City’s Hudson Yards is a retractable shell featuring multiple layers of exhibition space, and a venue for large performances and installation events. When not in

The Wings Concept Book

The band BTS had an entire series of short films, music videos, and a full studio album intertwining their personal narratives with symbolism from Hermann Hesse’s bildungsroman, Demian. The incredible

Community

This show is pure, hilarious genius. Every single line is well-written, and the endless meta-humor and pop culture parodies make this one of the few shows that stays interesting each time you rewatch