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Collection
26 designs · Cohort 2020 · 28 coded
Strongest dimensions:
This collector values momentum — products that lower barriers and make it easier to do the right thing. Their collection centers on fashion, with recurring themes of sustainability ethics and wellbeing self care. A distinctive voice among the the tastemakers — curators of fashion, brand identity, and cultural aspiration.
Top domains
Top topics
Taste twin
BL_201897.3% matchDistinctiveness
Cluster
Fashion, brand strategy
Boy Brow Glossier
This makeup product instantly becomes a staple in your kit after a single use. It gives the look of perfectly effortless, well-groomed brows in under 20 seconds. Why is this product one of Glossier’s
Feb 23
#1
Groutfit (Gray)
When you want to be comfortable and put no effort into your outfit, you can still be socially acceptable in a groutfit (gray outfit). The grey monochrome appearance lends itself to a pleasurable visce
Feb 23
#2
Succulents
You can place these tiny plants in any space to enliven a room. While the experience of a plant is visceral due to its pleasing aesthetic nature, I think their enduring popularity is also due to its r
Feb 23
#3
Airpods
Air pods are wireless headphones. While their design is extremely easy to use and lessens the amount of cognitive load that comes with disentangling traditional headphones, their social influence and
Feb 24
#4
Nastygal
Nastygal is an e-commerce brand that sells women’s clothing and accessories. They are particularly unique because they always seem to be having a major blowout sale. Their pieces always show a slashed
Feb 24
#5
Starbucks App
The Starbucks app allows users to order drinks from anywhere at a desired location, and reap rewards. The idea of accumulating points for rewards motivates users to download this app. Ability is high,
Feb 24
#6
Headspace
Headspace is an app that allows users to practice meditation and other mindfulness techniques. Users are highly motivated by the hope to improve themselves and their mental health. Ability is high due
Feb 24
#7
Muji Dot Grid Notebook
This notebook is used to take notes or perform a desired action in an organized way with its dot grid. This creates ideopleasure and psychopleasure. Ideopleasure is derived because your self-image is
Feb 24
#8
Mange App
For those on the go (which is many students and athletes at Harvard), this app allows you to check out what’s on the menu from HUDS and order from the grill from anywhere on campus. This experience gi
Feb 24
#9
HEAL by Headspace
PROBLEM It is estimated that 20 million women and 10 million men will experience an eating disorder in the U.S. alone (NEDA). Food logs are research backed tool to help those experiencing an ED to se
Mar 2
#10
HEAL by Headspacesplit
HEAL by Headspace
Mar 2
#11
eating disorder recovery appssplit
eating disorder recovery apps
Mar 2
#12
HARMONY
By Adam, Lucy, TJ, and Natalie PROBLEM Often in life, we feel overwhelmed by the delusion of perfectly balanced self-care. People are told to sleep 8 hours, cook wholesome meals and eat well, spend
Mar 25
#13
Five Minute Journal
This journal inspires users to take control of their mindsets. It helps users to set goals, reflect, and how gratitude. I think this product is inspirational because it frames this type of practice as
May 13
#14
Mindfulness Cards
These cards inspire users to engage in mindful practices in their everyday life. This product effects change in people by giving small tips that are able to be integrated in day to day acts. The color
May 13
#15
Tiny home
This home inspires awe in users. It creates a greater intimacy with nature in an environmentally friendly way. The minimalist design inspires users to enjoy the present moment with less. https://www
May 13
#16
Parade Underwear
This underwear brand empowers all bodies and donates a portion of every purchase to planned parenthood. They live their mission in brand image, so it is inspiring to feel your like your best self and
May 13
#17
Nike
As cliché as it is, Nike’s marketing continues to inspire people to not only get active, but to give it their all. Nike’s choice to include marginalized narratives in their brand image speaks to so ma
May 13
#18
Door Dash
Food delivery has never been more important for keeping people in their homes and keeping local eateries alive. I think during this time more than ever, we see their relevance and necessity.
May 13
#19
Everlane 100% Human Line
100% of proceeds are going toward Feeding America’s COVID-19 Response Fund. I think this brand make a seamless transition between fashion to impact in such a direct way. Styles are also perfect for Wo
May 13
#20
Open Ideo
Design challenges open to the public. Especially in this moment, I think virtual collaboration is so important. Also, giving people an outlet to do good and solve today’s problems is so important. h
May 13
#21
WNRS
We’re not really strangers is a product that allows people to stay connected even in moments of physical isolation. The cards have a minimalistic/simple design. Not much cognitive load in using this p
May 13
#22
Headspace
It’s proven so important to be a part of a mental health community during this time. Empowering people with tools and services, headspace encourages healthy habits and makes you feel less alone on you
May 13
#23
Muji Pen
The aesthetics have a minimal and sleek design. The functionality of the pen is super easy and smooth. This brand delivers consistency in what their customers expect every time- high quality, simple,
May 13
#24
re—inc basic tee
Created by a purpose-driven brand, this basic tee is sustainably and ethically produced. It’s made out of 100% organic cotton. A portion of sales from this capsule support production of PPE, and the o
May 13
#25
Pangaia Clothing
This brand offers sleek loungewear that is ethically produced. The colors can be simple and neutral, or bright and fun. This brand makes their community feel high tech with the way they brand their su
May 13
#26
Swell water bottle
Sleek and effective in design. Swell was one of the first brands to revamp reusable water bottles tailored to a market looking for fresh and simple designs. This was one of the trend setters for creat
May 13
#27
Veja shoe
Simple and purposeful. The purpose to minimize environmental impact with a vegan shoe is awesome. The branding also allows you to showcase that you care about this purpose, and it means something to y
May 13
#28