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Collection
29 designs · Cohort 2020 · 29 coded
Strongest dimensions:
This collector is drawn to things that make the invisible visible — designs that sharpen awareness and reward close looking. Their collection centers on media & entertainment, with recurring themes of sustainability ethics and social belonging. A moderate voice among the the tastemakers — curators of fashion, brand identity, and cultural aspiration.
Top domains
Top topics
Taste twin
VZ_202098.0% matchDistinctiveness
Cluster
Fashion, brand strategy
Blue light glasses
Blue light glasses appeal to physiopleasure because they reduce strain in your eyes. Additionally, they have a visceral appeal because they alter the appearance of the wearer to seem more intelligent
Feb 24
#1
Face masks
Face masks, which are intended to be a way to indulge in self pampering and self care, largely appeal to the user’s physiopleasure because they are relaxing and feel comfortable and soft on your skin.
Feb 24
#2
Keyboard cover
Many people might be drawn to purchasing a keyboard cover because of its behavioral appeal; not only do keyboard covers make typing more satisfying a lot of the time, but they also reduce stress aroun
Feb 24
#3
Stainless steel straw
Many people own steel straws as a replacement for disposable plastic straws. Steel straws have an important reflective component, as they allow the user to signal to other people and to themselves tha
Feb 24
#4
Words with friends
This is a popular app and game because it allows people to play scrabble (basically) with their friends, even remotely. This enhances sociopleasure, as it allows for social connection and friendly com
Feb 24
#5
Tik tok
Tik Tok appeals to the principle of social proof, because the app’s premise revolves around using other people’s dances, music, and content to inspire your own (or to copy). Additionally, using the ap
Feb 24
#6
Self checkout
Self checkout is a process that many grocery stores have started using because it improves the customer’s ability to shop quickly and efficiently with minimal social interaction, which reduces both ti
Feb 24
#7
Hopper
Flight price tracking tools such as Hopper influence customers’ ability because they reduce the need to think hard and constantly put effort into looking up flight prices. Thus, flight trackers reduce
Feb 24
#8
Birkin bag
Birkin bags are one of the most desired luxury goods because they are extremely hard to come by. In this sense Hermes is using scarcity to influence their customers’ behavior; if they only release a v
Feb 24
#9
Spotify wrapped
Spotify draws on ideas set forth by both Cialdini and Fogg. Spotify wrapped largely relies on the social norm of listening to music and creating your own “sound,” which influences customers’ behavior
Feb 24
#10
Benji: The Budgeting and Donating Tool
Now more than ever people are conscious and concerned with their finances. In 2018 Bankrate conducted a survey that showed that at least 17% of Americans have some type of budgeting application on the
Mar 2
#11
Wanderbus: Adventure, sustainably
The Wanderbus is an off-grid, towable mobile tiny home that encourages connection with nature and environmentally sustainable behavior. Prototypes Wanderbus ready for travel: The Wanderbus is ful
Mar 25
#12
Coca-Cola’s America the Beautiful ad
The coca-cola Super Bowl commercial that had people singing America the Beautiful in different languages inspired people through elevation, since it showed the importance of treating everyone with res
Mar 27
#13
Moncler designer coat collection
The Moncler collection inspires through awe-vastness, as they took a common clothing item that almost everyone owns and turned it into breathtaking, intricate, and extravagant art.
Mar 27
#14
Nike’s “Dream Crazier” ad
This Nike ad, which draws attention to the double standards placed upon women in sports, uses admiration and skill to inspire viewers. The ad provides examples of the sheer talent and dedication of fe
Mar 27
#15
Kakslauttanen resort
This hotel in Finland inspires through awe-vastness. The design of the hotel rooms themselves, which are completely clear as they are made of glass, is awe-inspiring in that they are unlike traditiona
Mar 27
#16
Flow hive
This easy-to-use beehive inspires people through elevation. The concept behind the hive is to allow people to be more involved not only in cultivating their own food but also in encouraging the growth
Mar 27
#17
Skin Share: shareable skin care
After learning about the premise for challenge 4, our group was immediately struck by the beauty industry and the changing standard for beauty while in self-isolation due to COVID-19. We reached out t
Apr 13
#18
Invisible bike helmet
The designers of the invisible bike helmet were able to identify a common problem, which is that many people find bike helmets clunky and unsightly, and design a solution that will make wearing helmet
May 11
#19
Undercover colors
Undercover colors was designed in response to the need for a quick, accessible test for date rape drugs in drinks. The test, which is compact and gives back accurate results in less than 3 minutes, le
May 11
#20
Albertson’s drive up and go
In the past 2 months, Albertsons’ drive up and go program has been heavily advertised and encouraged as a way for shoppers to pick their groceries online and have them delivered to their car with limi
May 11
#21
Solar backpacking lantern
While backpacking and camping, it’s often difficult to find a reliable source of light because headlamp and phone batteries both die. Thus, this solar lamp solves a niche problem by providing a rechar
May 11
#22
Virtual house painting tool
Painting a home is a daunting task because it’s impossible to see what the end result will look like until the paint is on and it’s too late. However, this virtual house painting tool addressed this c
May 11
#23
350°: Gamified
We used Unity and Visual Studio to add a gamified questionnaire to the original version of the 350 app. During the time of COVID-19, it has become increasingly difficult to stay connected and intera
May 13
#24
Patagonia
Patagonia as a company promotes activism and community involvement, especially surrounding climate change and environmental protections. They organize many programs and funds and promote general publi
May 13
#25
Coconut bowls and utensils
Coconut dishes and utensils are usually homemade and sold on sites such as etsy or at farmer’s markets. This product aligns with my design point of view because not only does the creator have a chance
May 13
#26
Gucci dress
High end and artistic clothing such as this Gucci dress aligns with my design point of view because it allows for expression from both the designer and the wearer. Iconic fashion brands such as Gucci
May 13
#27
Hotel Ristorante Grotta Palazzese
This restaurant in Italy is build inside a cave with a very up close and personal view of the Adriatic Sea. I really appreciate when designers and architects combine something routine and casual such
May 13
#28
Gardens of Versailles
The garden of versailles dates back hundreds of years, with many architects and designers maintaining its crisp aesthetic. This garden appeals to my design point of view because it is meticulous and e
May 13
#29