GN_2013

Challenge 3: NOTES. ONLY BETTER.

https://www.dropbox.com/s/rbp6yw14ywukq0q/NotesPresentation_v3.pdf

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Notes 2.0 Graham North + Miriam Roure Despite the proliferation of note-taking apps available on the mobile market, most people still prefer to take notes in traditional pen-and-paper notebooks. Why

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What I’ve Got: Dollar Shave Club One of the most obnoxious first-world consumer problems over the past few years has been the exorbitant spike in the cost of razor blades. Dollar Shave Club saw this p

Challenge 4: Tripoff

Tripoff Everyone has experienced the thrill of discovering a new place. Sadly, with the thrill of travel comes the risk of getting scammed by people who take advantage of the fact that you don’t know

What I’ve Got: Great White Shark Cage Diving

Great White Shark Cage Diving In designing our travel app, I found myself reflecting on the most desirable experiences during my own travel. One that really stands out? Cage diving with Great White s

What I’ve Got: Data Visualization

In a world inundated by data, clarity is refreshing. It is estimated that we are hit with more than 5,000 advertising messages every single day, not to mention the other forms of information that try

data visualizationsplit

data visualization

Hans Rosling's bubble chartssplit

Hans Rosling's bubble charts

What I’ve Got: Jay-Z

How did one young man go from growing up in Bed-Stuy’s Marcy Projects to selling 50 million albums and being worth half a billion dollars? There are a number of factors, but here are a few: 1. Know yo

What I’ve Got: Kony 2012

In one of the most unusual twists in charitable history, the Kony 2012 video rocked the world as the single most viral video of all time (“virality” measured by the fastest video to reach 100 million

What I’ve Got: The Best Job in the World

Maybe it’s just because it’s the antithesis of my life right now, but I caught myself daydreaming about the desirability of an intensely viral PR campaign from a few years back: Queensland Tourism’s B

Challenge 6: The Quadripen

In the days when schools taught proper penmanship religiously, everyone progressed through the developmental stages of writing and evolved to the same ideal grip, known as the tripod grip. As schools

Challenge 5: What’s In An Hour?

An hour doesn’t seem like much. It’s a lunch break. It’s an episode of television. It’s half of a class. It’s a bad sleep. It’s a worse date. But when you add up everything that’s happening in the wo

What I’ve Got: Minimalism

Back in the day, as populations boomed, advertising exploded and people became aware of their ability to create and share their creations at an individual level, the world became noisy. Not unlike a p

Challenge 7: Unlock

Keys suck. We look for them, we fumble with them to get indoors every single day, and if we lose them, we have to change our locks to ensure that thieves don’t use them to take advantage of us. Simply

What I’ve Got: Playoffs

It’s that time of year when both basketball and hockey take over millions of viewers lives as they watch the best of the best duke it out for supremacy. What’s so desirable about playoffs? Plenty. It’

What I’ve Got: The Economist print ads

I’ve always been a huge fan of this advertising campaign, which leveraged a simple (and, eventually, iconic) design with punchy, clever headlines to create a brand that speaks to the benefits of readi