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Collection
25 designs · Cohort 2014 · 22 coded
Strongest dimensions:
Ambition and mastery run through this collection — products that elevate status and personal capability. Their collection centers on fashion, with recurring themes of aspirational luxury and convenience efficiency. A distinctive voice among the the tastemakers — curators of fashion, brand identity, and cultural aspiration.
Top domains
Top topics
Taste twin
ER_201396.0% matchDistinctiveness
Cluster
Fashion, brand strategy
The Harvard H Sweater
The Harvard H Sweater is desirable, especially among Harvard students, because it is both limited in supply (scarcity principle), utilizes the price-qulaity heuristic (retails for $129.99), and has a
Jan 28
#1
Post 79360970290
What I’ve Got: Van Cleef and Arples earrings These earrings are very popular among young women especially and are over $3k a pair. With this heavy price tag and the gold finish, they are a status symb
Mar 12
#2
Post 79361112901
What I’ve Got: Measuring Cup Until it’s recent redesign, this is a bad example of product design because it forces the user to bend down and check the meniscus every time for the liquid level.
Mar 12
#3
Post 80524110844
Spirit Jerseys have become a very desirable product among sororities and destination (beach resort) shops. Because they are similar in style but also show off an affiliation, they are desirable (and
Mar 23
#4
Post 80770011601
App Redesign for US Airways http://lbzi34.axshare.com Persona: Catherine Female 52 Background: · Mom · Only son in college out of state · Smartphone user · Cares about family ·
Mar 26
#5
Post 81959903371
What I’ve Got: Executive Assistants Executive assistants are desirable in that they are a status symbol of professionals and indicate importance of work and time for the executive.
Apr 6
#6
Post 81960093742
What I’ve Got: Alligator Skin Boots Alligator Skin Boots are desirable because alligator skin is very rare and hard to find and thus expensive. These boots, primarily popular in the South, communicate
Apr 6
#7
Post 81960254379
What I’ve Got: Chanel no. 5 Chanel Number 5 is one of the most luxurious and exclusive perfumes. The liquid is used among the elites and has been seen as a status symbol for generations.
Apr 6
#8
Post 81960865568
What I’ve Got: Herman Miller Desks, Chairs, and Conference Tables A staple at the i-lab and all other incubator-style residences, these expensive chairs are designed well, ergonomical, and have a larg
Apr 6
#9
Post 81961125451
What I’ve Got: iPhone Gramophone Dock When old meets new, this piece is both aesthetically pleasing and functional. With an sense of nostalgia and history, this speaker connects generations and thus i
Apr 6
#10
Post 81961412940
What I’ve Got: Creative Shopping Bags This bag, designed for a Turkish department store to advertise YKM sport, stands out in a crowd of shoppers. Because it is creative and unique, it is desirable an
Apr 6
#11
Post 81962336690
What I’ve Got: Instacart Instacart is an on-demand grocery service that will deliver groceries to anywhere in the greater Boston area in less than one hour in some cases. This is desirable because of
Apr 6
#12
Post 81962671767
What I’ve Got: Task Rabbit Task Rabbit is a marketplace that connects people with small tasks such as building Ikea furniture or running to Costco with other people who are willing to complete these t
Apr 6
#13
Post 81963213901
What I’ve Got: Washio Washio is an on-demand wash-dry-fold service that picks up your dirty laundry and drops it back off clean and folded. This is desirable because it eliminates the hassle of laundr
Apr 6
#14
Post 81963458391
What I’ve Got: Patagonia Better Sweater 1/4 Zip The Patagonia Better Sweater 1/4 Zip is a common sight on campus because many groups such as sports teams and clubs will get them custom embroidered wit
Apr 6
#15
Post 81963890511
What I’ve Got: Elastic Shoe Laces Elastic shoe laces are desirable because they save time and allow for ease of taking on and off shoes. While not fashionable for all types of shoes, these have grown
Apr 6
#16
Post 81964258995
What I’ve Got: Rent the Runway Rent the Runway is a service where women can rent designer dresses for the tenth of the retail price for a special occasion and then return it. This is desirable becaus
Apr 6
#17
Post 81964455009
What I’ve Got: Algorithmic Art Algorithmic art is desirable because it can be created using just formulas and designed on a computer. The output is desirable because it is so complex to make and can c
Apr 6
#18
Post 81964702020
What I’ve Got: Homejoy Homejoy is a service where anyone can have their home cleaned in just a matter of a few clicks. This is a desirable product because it allows for additional time and ease of use
Apr 6
#19
Post 81964944613
What I’ve Got: Gluten Free Products Gluten-Free Products are desirable both to those that have celiac disease and cannot consume gluten as well as those that are health-conscious. The boom in gluten-f
Apr 6
#20
Post 81965443429
What I’ve Got: LED Lightbulbs LED Lightbulbs are desirable because they conserve energy and help the environment, both which are desirable to the consumer. Not only will they save money but they will
Apr 6
#21
Post 81965565154
What I’ve Got: Tesla Tesla is a desirable brand both because it is a luxury and status symbol due to its price but also because of its environmentally-friendly nature in it being an electric car.
Apr 6
#22