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S'well insulated water bottles in various bold colors and patterns, used both for keeping drinks cold and as fashion accessories.
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Swell
I think that the simple plain bold colors and patterns of the swell bottles make them very popular. Also, the fact that they keep liquids cold for a long period of time. People use the swell bottles to make a fashion statement and if they drop them they make a loud noise and draw attention
The other reviewer doesn’t make note of the fact that people use swell bottles as a fashion statement