YUZ_2020

Naked Juice

Naked Juice As its name suggests, Naked Juice is absent of preservatives, added sugars, and artificial flavors. The variation in color and flavor combination draws a spectrum of options for this daily

Swingin’ Chair

Swingin’ Chair The Swingin’ Chair has a different looking than other traditional hanging egg chairs. The materiality of the steel frame is designed to fit contemporary style of indoor furniture better

Swiss Army Knife

Swiss Army Knife Swiss Army Knife is a classic multifunctional pocket knife. After I realized how this tiny piece of tool can help me dealing with diverse situations, it becomes my “must-have” tool. S

Muji in store music

Music contributes to the in-store experience – not only providing visceral pleasure, but also extending the time people spend in store by longer pieces of music.

Tummy translator

Domino’s mobile app translates consumers’ belly rumbles into personalised pizza suggestions. The novelty in order experience provides stimulation and motivation (reciprocation).

Savage X Fenty

The vip membership offers a “ shop or skip” choice. People need to either sign-in to skip the month (spark or signal trigger), or pay $49.95 as shopping credit (money for future purchase).

Supreme

Creates scarcity by producing a limited quantity of “box logo” each year. Also the unconventional email strategy selects a secretive list of subscribers, and send insider emails that always go to the

Amazon Go

Automated convenience stores where no cashier or self check-out station is needed. Simplifies the in-store experience by reducing consumers’ physical effort and brain cycles.

Charlie card

When adding money, the default values on kiosks are not going to be completely spent by a certain number of rides, leaving a small balance in customers’ accounts. This balance triggers people to add m

Cold pressed juice

Nutritionists emphasize the value of “raw” and “organic”, and consumers of pressed juice always associate the product with health benefits proved by authority.

Drip bag coffee

A drip coffee bag allows people to brew a cup of filter coffee in seconds. It simplifies the brewing process, and reduces the time and physical effort in making or buying fresh coffee.

Dark mode on mobile phone

Both android and IOS have dark mode, which increases users’ physio pleasure during nighttime. It also extends user’s screen time in darkness by creating a different visual experience, which matches th

Dyson air purifier

The unconventional and iconic design of Dyson’s product creates visceral and behavioral pleasure by offering user’s sensory gratification. Also, they provide data to quantify the product behavior, whi

CorePower Yoga

CorePower Yoga, the largest yoga studio chain in the United States, features modern, consciously-designed spaces filled with thoughtful amenities. Inspired by busy urban life, every yoga studio has th

MyFitnessPal

MyFitnessPal is a smartphone app and website that tracks diet and exercise. The app uses gamification elements to motivate users. To track nutrients, users can either scan the barcodes of various food

LeafSnap

LeafSnap is an electronic field guide – actually, a collection of online field guides – that help users to learn about trees. The app includes a lot of basic information about trees, including many hi

StarWalk

StarWalk helps to determine the exact position of celestial objects in the sky above. It provides a single-screen space dashboard, showing users when the Sun (and potentially visible planets) rises an

Slumber

Slumber offers a combination of experiences to help you fall asleep, whether it’s meditation focused, a six-part bedtime story series, or the sound of a warm jacuzzi. Users can also choose a backgroun

Mango Health

Mango Health is an app that reminds patients when it is time to take their medication and records each taken dose. What makes it different from other gamification apps is that Mango Health gives its u

Forest

Forest is an example of gamified app using tree planting as the key gamification concept. It helps users to stay focused on their tasks without distractions like social media. While the users are work

Modelo .io

Modelo is a centralized online communication hub for architects and designers from related fields. It allows users to upload 3-D models in varies forms for easy representation, and its fast conversion

YouCam Makeup

YouCam Makeup is a smart cosmetic kit, harnessing an accurate facial mapping technology for a true-to-life virtual makeover. Users can apply hundreds of cosmetics products in real-time with Makeup Cam

Quick, Draw!

Quick, Draw! is an online game developed by Google that challenges players to draw a picture of an object or idea and then uses a neural network artificial intelligence to guess what the drawings repr

Fluid-particles

Fluid-particles is a web-based game of fluid dynamic simulation featured by its customized physical settings. This real-time particle-based 3D fluid simulation and rendering using WebGL.Simulation is

Patatap

Patatap is a visual sound kit application with animations by a group of computer programmers. Patatap consists of unique palettes of colors, sounds, and shapes that are altered via the spacebar. The 2

GeoGuessr

GeoGuessr is a geography game which takes players on a journey around the world and challenges player’s ability to recognize your surroundings. The game uses a semi-randomized Google Street View locat

Just Dance

Just Dance is a motion-based dancing game for multiple players, with each game including a collection of songs each with their own dance choreographies. During each song, players mirror a dance perfor

Mario Party

Mario Party is a party video game series featuring characters from the Mario franchise in which up to four local players or computer-controlled characters compete in a board game interspersed with min