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© 2026

Ames Studio|N+A Labs at Dartmouth

Collection

BF25_008

14 designs · Cohort 2025 · Observer

Strongest dimensions:

Action86%Noticing71%Basic Needs36%

Dimension breakdown

Basic Needs

36%

Noticing

71%

Who to Listen To

29%

Feeling Hopeful

36%

Action

86%

Explore

29%

Achievement

21%

Group Security

29%

Something Bigger

21%

Collection timeline

Spotify Wrapped Campaign

Sep 1

#1

Dove Real Beauty Campaign

health_wellnessDove

Sep 1

#2

Hobonichi Techo Planner

educationHobonichi

Oct 1

#3

Tote Bag as Identity

Oct 1

#4

Apple Music vs. Spotify UI

media_entertainmentApple Music

Nov 1

#5

Blank Street Coffee Concept

food_drinkBlank Street Coffee

Nov 1

#6

Soldering Iron Practice Kit

Jan 1

#7

Yeti Rambler Tumbler

Jan 1

#8

Apartment Entryway Hook Rail

Feb 1

#9

Noom vs. MyFitnessPal Tracking

health_wellnessNoom

Feb 1

#10

Starbucks Reserve Roastery

food_drinkStarbucks

Feb 1

#11

Chemex vs. Hario V60 Brewing

health_wellnessChemex

Apr 1

#12

Aesop Resurrection Hand Wash

health_wellnessAesop

Apr 1

#13

Wordle Daily Puzzle

media_entertainmentWordle

Apr 1

#14