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Collection
16 designs · Cohort 2013 · 15 coded
Strongest dimensions:
This collector values momentum — products that lower barriers and make it easier to do the right thing. Their collection centers on fashion, with recurring themes of identity self expression and brand strategy. A distinctive voice among the the tastemakers — curators of fashion, brand identity, and cultural aspiration.
Top domains
Top topics
Taste twin
AD_202096.2% matchDistinctiveness
Cluster
Fashion, brand strategy
Post 42274994450
4 goals 4 growth
Feb 4
#1
What I’ve Got: JetBlue and TED talks
1. JetBlue– JetBlue has marketed itself to be the cool, considerate airline. It’s extremely desirable to fly on the airline because they take the user experience into account. Some of the perks includ
Feb 6
#2
JetBluesplit
JetBlue
Feb 6
#3
TED talkssplit
TED talks
Feb 6
#4
Post 44140147925
What I’ve Got: Umbrellas with Patterns Underneath Umbrellas with patterns underneath was desirable because the designers took the user into account. Not only are they functional and stylish, but the
Feb 27
#5
What I’ve Got: Smart Water
Smart Water is desirable because it appeals to our desire for pure, organic food/water and perception of intelligence. The website contains a sleek design with a simple explanation of how the company
Mar 6
#6
Challenge 4: StyleMe
Presentation (YouTube video)This is StyleMe, a new app to stay up to date with your wardrobe, your most stylish clothes, and your upcoming events. When you get invited to an event—a party, a date, a f
Mar 12
#7
What I’ve Got: Justin Timberlake’s Comeback
Justin Timberlake has positioned himself to be highly desireable. After waiting 6+ years to release a new album after his chart-topping “FutureSex/LoveSounds” album, he had certainly kept his fans wan
Mar 13
#8
What I’ve Got: Social/Political Statements via Facebook Sharing
This image has blown up all over Facebook today. The Human Rights Campaign did a fantastic job promoting equality through this simple symbol for equal rights in marriage. They also provided coverage o
Mar 26
#9
What I’ve Got: NIKEiD
Nike has done a fantastic job reaching out to customers and providing them with a lot of options, whether it be special shoes for their sport, special technology needed, or color choices. The vast opt
Apr 2
#10
Post 47329341530
Link to “Pretty in Pen” Who says women can’t have it all? Forgot your pen? No, it’s in your make-up bag. Forgot your mascara? No, look in your briefcase. “Pretty in Pen” is a dual tip wonder: on side,
Apr 6
#11
Viral Challenge: Sitting is the New Smoking
https://www.dropbox.com/sh/vbeqvesc7nf5c31/90kaKPfQlN This infographic, “Sitting is the New Smoking,” was designed after reading several medical articles about the dangers of obesity and
Apr 7
#12
What I’ve Got: Stilettos
Stilettos are an extremely desirable shoe. It has a very sexy, feminine shape that has become an icon. Starting with pin-ups and rocketing to popularity through Sex and the City, the stiletto requires
Apr 17
#13
Challenge 7: Dip’d – a new twist on a classic
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Apr 22
#14
What I’ve Got: DIY
Do It Yourself blogs, infographics, articles, and media content have been popping up everywhere. DIY represents a move away from mass-production and toward unique, penny-saving behavior. Why buy somet
Apr 24
#15