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Collection
16 designs · Cohort 2019 · 16 coded
Strongest dimensions:
A collector attuned to authority, credibility, and trust — drawn to designs that signal expertise. Their collection centers on fashion, with recurring themes of brand strategy and social belonging. A distinctive voice among the the tastemakers — curators of fashion, brand identity, and cultural aspiration.
Top domains
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Taste twin
ACO_201895.3% matchDistinctiveness
Cluster
Fashion, brand strategy
The Parmesan-Reggiano Cheese Wheel
The iconic cheese wheel, melted to mix and top foods in numerous viral videos, is made of Parmesan-Reggiano and has history dating back over 900 years. Italian monasteries located in the fields betwee
Jan 28
#1
My Prime Time LIE
Sorry, hold on, I’ve got to post my Instagram first… …Prime time is a commonly held belief that Instagrams posted at a certain hour of a day will garner more likes and comments than if posted at any o
Feb 6
#2
WIG: REVOLVE
Revolve burst on the fashion scene a couple of years ago and have oriented their business as internet-only to consumers. They use celebrities and influencers to market their clothing and build credibi
Feb 20
#3
WIG: Versace Men’s Fall 2019 Collection, Milan
Designed by Donatella Versace, the Versace Men’s Fall 2019 Show during Milan Fashion Week combined trendy and forward-thinking elements in streetwear on the runway. Starting off with a dark, leather e
Feb 25
#4
WIG: Fast Fashion
Fast fashion brands like FashionNova and PrettyLittleThing are making and selling celebrity clothing items mere days after the celebrity wears them, and at extremely affordable prices. Instead of havi
Mar 3
#5
Solid(sometimes)Works 2018
For this challenge, I chose to learn how to use Solidworks and 3D print a pen using the tutorial. I found the tutorial fairly straightforward to follow. There were some gaps, but by toying around with
Mar 3
#6
WIG: Smartwater
Glaceau Smartwater is a bottled water brand owned by the Coca-Cola Company that started in 1996. In the United States, it was one of the top five brands of water in 2016 and had $830 million in sales
Mar 13
#7
WIG: White Wine Kinda Sweet
Sydney Carlson is a LA-based entrepreneur who founded Wildflower cases, a handmade iPhone case business, and has developed an Instagram following of 392K. Carlson has also been a YouTuber since 2013 a
Mar 24
#8
WIG: The Fanny Pack Revival
In the past, fanny packs were associated with tacky tourists and unfashionable people and remind people of the 90’s. However, in recent years, fanny packs have made a comeback in fashion. Fanny packs
Mar 24
#9
WIG: The Urban Fabric Shopping Tote Bag
In a world saturated by plastic and paper bags, Urban Outfitters stores carry light fabric bags only. These bags are made of polypropylene, so they are by nature reusable and can be washed. Most brand
Mar 24
#10
WIG: ClassPass
ClassPass allows customers to buy a package of credits to use on a wide variety of fitness classes in their area. A variety of monthly packages and subscriptions allow customers to buy a certain amoun
Apr 12
#11
WIG: Mayfair Group
The Mayfair Group LLC is a PR and social media content creator for fashion brands. They started as a B2B but have recently released their own merchandise online. Most of their clientele like Wildflowe
Apr 18
#12
WIG: Barry’s Bootcamp
Barry’s Bootcamp is a group fitness class that has become a new cultural trend. In the original style class, you spend half the allotted time, 25 minutes, running on a treadmill and the other 25 minut
Apr 18
#13
WIG: The Vlog Squad
The Vlog Squad is a group of friends who vlog their daily lives together on YouTube. The leader of the Vlog Squad is David Dobrik and he started on Vine in 2013. Now he posts two to three times a week
Apr 18
#14
WIG: Fendi
The Fendi brand has taken over the Instagram influencer sphere. From accessories to full jump suits, the double F logo has become iconic. On Instagram, bloggers would usually need to tag the brand or
Apr 30
#15
Challenge 13
The link to my portfolio website as well as my group’s final project can be found at https://www.michellexie.info/
May 15
#16