WEY_2020

Tide To Go

My Review: Tide is already well-established as an excellent detergent brand for home, but how ingenious to create portable, easy-to-use stain remover pens for the road (after all, so many messes are m

Warby Parker

My Review: I love Warby Parker for their affordable glasses, but even more so for their policies. They, along with many other newer companies such as Casper, Away, and Curology have done an amazing jo

SKII’s Advertisement on Marriage Markets

My Review: This was a beauty campaign created for one of Asia’s leading skincare brands, and incorporates the women from the general public in an analogous manner to Dove’s Campaign for Real Beauty. S

Vestibules

My Review: Growing up in the Northeast, I had never given vestibules a second thought, so it was really the previous review that instilled in me a sudden appreciation for this architectural feature. T

Water Bottle Filling Stations

My Review: I completely agree with the previous review about the numerable advantaged of these water bottle filling stations. They’ve completely changed the water bottle game for me: I can now fill m

Curology User Experience Journey

Curology has found its recent success through two key points in the user journey: a) bringing about awareness regarding its brand through possibly one of the most far-reaching social media marketing c

iShuttle – Transforming the Campus Transportation Experience

Overview As college students, the interface of a shuttle app is both familiar and relevant to us. The emotions, however, are often overwhelmingly negative – confusion, frustration, etc. Therefore, we

LG Washer/Dryer Combo

While I think certain technical aspects of this machine have prevented it from taking off, the concept behind the intended success of this idea is its ability to reduce the physical effort required to

Spotify

While Spotify certainly benefits from social proof and word-of-mouth marketing, the biggest drivers behind its success is perhaps that it reduces the effort and cost of downloading a large quantity of

Birchbox

Birchbox takes the social desire to experiment with and delve into the world of beauty and makes it easier and less costly to do so (i.e. increases subscriber’s ability to participate in beauty trends

Hydro Flask

While the Hydro Flask is certainly a viscerally pleasing and good quality water bottle, its recently ubiquitous presence is undoubtedly a result of Cialdini’s concept of social proof, which young adul

March of Dimes

March of Dimes is relatively well known for their marketing strategies, one of which uses the principle of reciprocity and specifically involves sending a dime in the mail to potential donors. Having

Athleisure

Athleisure benefits from being at the intersection of the ideo-pleasure gained from looking and feeling like a healthy, athletic individual and the visceral appeal of clothes that are relatively fashi

Naked Juice

Naked Juice marries the mental self-image of wanting to be healthy with the physical desire (hedonism) for sugar/good-tasting food. The drink actually happens to be quite unhealthy in reality; however

Pinterest

Pinterest is a visceral cornucopia. Yet while the visual component of Pinterest may be the first aspect that users think of, its behavioral components are perhaps more responsible for its user addicti

Reusable Straws

Reusable straws are not necessarily viscerally pleasing (although they can be) or behaviorally more functional; however, there is a strong element of reflective or ideo-pleasure that is derived from u

Soulcycle

While Soulcycle certainly induces the post-workout hormones that could be considered to contribute to physio-pleasure, much of its success can actually be attributed to the socio-pleasure derived from

EasyEat: Choosing Where to Eat in Less Than 5 Minutes

We’ve all faced the dilemma: where to eat, what to eat? Let’s imagine the user experience of lunchtime in Harvard Square. You’ve got the whole gamut at your fingertips: Clover, Tatte, Otto, sweetgreen