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Kylie Jenner's Lip Kit featuring matte liquid lipstick and lip liner, a celebrity-driven cosmetics brand built on social media influence.
health_wellness
Kylie Kardashians make up brand is so successful because of how famous the Kardashians are. The ‘liking’ and the ‘social proof’ principals and the pre-established Kardashian name has built this brand. The Kardashians are very influential in the social media world and people want to be like them.