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Collection
15 designs · Cohort 2019 · 15 coded
Strongest dimensions:
An eye for the subtle. This collector seeks products that reveal hidden qualities in ordinary experiences. Their collection centers on food & drink, with recurring themes of brand strategy and social belonging. A distinctive voice among the the tastemakers — curators of fashion, brand identity, and cultural aspiration.
Top domains
Top topics
Taste twin
KF_201496.4% matchDistinctiveness
Cluster
Fashion, brand strategy
Khinkali: Harder Than It Looks
Khinkali is an ancient Georgian dish that has a unique form and cultural meaning. The more folds the dumpling has, the more skillful the cook is considered. The ideal number of folds is twenty-eight,
Jan 30
#1
A Surprising Analysis of an Insta Influencer’s Posts
I have investigated the way the number of likes on an Instagram influencer’s post changes depending on whether they have other people in their post (the options are no one, alone, with partner, and wi
Feb 6
#2
WIG: Canada Goose Coat
When the temperature dips below 50F, the Canada Goose winter coats with their signature arm patches emerge on the streets. This fashion phenomenon is an interesting case; the popularity of the brand’s
Feb 25
#3
WIG: Voss Water
Voss water bottles come in various sizes and can be either made of glass or plastic. Voss is one of the companies that really stands out with their sleek unique cylindrical bottle design. I was not su
Mar 8
#4
WIG: Chunky Dad Sneakers
“These look like something my middle school gym teacher would wear,” commented a stranger on my Nike air zoom sneakers. I took no offense of their observation, as the “dad effect” of my sneakers is ve
Mar 20
#5
WIG: Pizza packaging
Whenever one thinks of easy and accessible takeout food options, pizza is the first food that comes to one’s mind. Thanks to its iconic recognizable box packaging, pizza is easily transferable by stac
Mar 23
#6
WIG: Portable Hand Sanitizer
Portable travel-sized hand sanitizers are an essential item in one’s bag, allowing to quickly clean one’s hands whenever needed. Hand sanitizers are convenient and easily portable, so even if one doe
Mar 24
#7
Bank Heist
Bank Heist is a collaborative game for mobile where communication is required to advance through a series of challenges. The task at hand is collaborating to rob a band. This type of deviant behavior
Mar 27
#8
WIG: Sweetgreen
People standing in long lines to wait for their fast-food salads – wouldn’t that sound crazy 10 years ago? Sweetgreen is a revolutionary fast-food brand that offers healthy, high quality organic salad
Mar 30
#9
WIG: Reformation Clothing
Reformation is an LA-based fashion brand that, according to their tag-line, “makes killer clothes that don’t kill the environment.” What makes Reformation different? The entire circle of production ra
Apr 1
#10
WIG: Better Than Sex Mascara
Too Faced’s Better Than Sex mascara has taken the makeup world by storm. With its loud name, the product claims to so good that it’s better than sex. The name comes from an instance when during a meet
Apr 6
#11
WIG: ClassPass
Classpass is a service that allows you to attend a variety of fitness classes in different boutique fitness studios in your area on a monthly subscription. I have used Classpass a couple of times duri
Apr 20
#12
WIG: JetBlack
I recently went to a talk given by Jenny Fleiss, the co-founder of Rent the Runway and JetBlack. Since I’ve already heard a lot about the Rent the Runway previously, I was particularly curious about J
Apr 26
#13
WIG: Iced Coffee
Our traditional view of coffee is associated with warmth and breakfast-time. Iced coffee is a trend that breaks these standards by being a perfect beverage throughout the day during springtime and sum
Apr 29
#14
Challenge 12 – Pop: Where Dads Meet Dads
(link to watch the app in use: https://vimeo.com/336484840) Pop is the first app designed for fathers who want to meet other fathers. The platform has an easy to use interface, perfect for the tech wi
May 16
#15