ACO_2018

Challenge 0: Barbour Waxed Jacket

Barbour was founded in 1894 in England when John Barbour saw the need for durable and waterproof outerwear for fishermen, sailors, and shipyard workers, who often dipped their sailcloth in fish oil. T

#ChallengeHalf: Double-Tap or Nothing

An analysis of my past 12 Instagram postings, using the sum of the number of likes and comments as the engagement metric, have yielded the following conclusions. First, the top performers that receive

WIG: Le Labo Santal 33 Perfume

I was always a fan of colognes and closely followed the fragrance industry but became even more fascinated with the power of smell during my service in the Korean military, when a hint of smell would

WIG: Common Projects Sneakers

As a sneakerhead, I have been closely following the advent of a relatively new brand that has grown to dominate the luxury sneaker industry: Common Projects. At first sight, Common Projects’ iconic Ac

WIG: Chase Sapphire Credit Card

In addition to offering a wide variety of new benefits, such as travel rewards and cash bonuses, credit card companies, in recent years, have increasingly directed its efforts at improving the physica

#Challenge2: Friends over Food

Friends over Food is an app that seeks to promote community bonding and enrich the undergraduate experience by helping students branch out from the comforts of their immediate friend groups and meet n

WIG: Golden Goose Sneakers

Golden Goose Deluxe Brand is an Italian sneaker company that has gained immense popularity and developed a cult following among sneaker aficionados. The brand is extremely unconventional in that they

WIG: Uniqlo HeatTech Thermal Clothing

Japanese fashion brand Uniqlo has risen as a popular major player in the fast fashion industry, offering basic yet high-quality essential items at an affordable price range. I personally was never a m

#Challenge4: VISIcase

We found out that the biggest barrier to preventing procrastination on the phone is that no one really keeps track of how much time they spend on their social media applications, when in fact these ti

Mira

https://www.youtube.com/watch?v=9qppp6S3DZw&feature=youtu.be Enable JavaScript to view video.

WIG: Hot Chocolate Taste Test

There is nothing better than a cup of hot chocolate to battle the cold Cambridge weather. So for the taste testing challenge, I decided to objectively evaluate three different hot chocolates from Star

Starbucks hot chocolatesplit

Starbucks hot chocolate

Tatte hot chocolatesplit

Tatte hot chocolate

L.A. Burdick hot chocolatesplit

L.A. Burdick hot chocolate

WIG: Birkenstock Sandals

Despite its rather eclectic appearance featuring bulky buckle straps and cork soles, Birkenstock sandals have become a highly desired fashion staple. In 2014, more than two million pairs of Birkenstoc

WIG: Birkenstock Sandals

Despite its rather eclectic appearance featuring bulky buckle straps and cork soles, Birkenstock sandals have become a highly desired fashion staple. In 2014, more than two million pairs of Birkenstoc

WIG: Juul Vaporizer

The Juul has revolutionized the emerging vaporizer/ electronic cigarette industry by offering smokers a sleek, convenient, yet affordable alternative to smoking. In stark contrast to the bulky electro

Challenge 7: Street Heat

Post Content

WIG: La Colombe Draft Latte

Any self-proclaimed coffee connoisseur like myself would agree that Philadephia-based coffee roaster La Colombe’s draft lattes are the best iced lattes currently available in the market. To me, a perf

WIG: Oral-B Pulsar Toothbrush

I have owned quite an array of toothbrushes – from in-flight plastic disposables to $200 Phillips electric sonic wave brushes – but nothing quite compares to the Oral-B Pulsar toothbrush. A one-of-a-k

Challenge 8: Boost

Boost https://youtu.be/kuUtTmyOoj0

WIG: Away Luggage

The Away luggage is a prime example of a consumer product brand that has successfully applied the Warby Parker model – applying desirable aesthetics and affordability to a mundanely designed and often

WIG: Off-White

While fashion is often considered an unfathomable space, it truly astonishes me how designer/ DJ/ creative director Virgil Abloh has brought the brand Off-White to the forefront of not only streetwear

Challenge 9: Boost 2.0

Jason, Sofia, Snow, Luis, Andrew, and Govind decided to revisit Boost to try and develop ways to improve what we thought was one of our best products. We began by broadly defining our criteria for imp