LN_2018

Wearable Storytelling: The Polo Shirt

The Polo shirt was indeed invented for a sport: Tennis! A professional French tennis player named Lacoste used to find his traditional tennis outfit restricting a lot of his movement during the game:

Instagram, Pets & The Desirability Score

For this “Desirability Analysis”, I decided to measure the audience’s engagement by two different parameters: the Desirability Score and the Relative Likes Metric. I chose photos that were posted over

WIG: AllBirds

The world seems to have a love-hate relationship with comfortable shoes. Remember Crocks? The rubber shoe/sandal that won the world for months and, afterwards, lost its respect, and is now remembered

Challenge 2: NeverLate

Are you one to show up late or to dread waiting for your friends at a group event? Do you find yourself unable to change your late habits or are you constantly trying to change those of others? No mat

WIG: AER

This product was crowdfunded by an old roommate of mine. The reason I like this product so much is because its the best example of Value Proposition. AER is made out of foam and plastic, and it looks

WIG: DJI Spark

I’ve been a fan of flying drones for a long time now. I started some 5-6 years ago, a time where you had to buy parts from skecthy websites and try to solder your way into making a drone with terrible

WIG: Sharpie

In The Wolf of Wall Street, Jordan Belford’s sales pitch involves trying to sell a pen. Everyone tries to sell the pen by saying how the pen is useful and how it has great technical capabilities – non

WIG: The Boeing 787 Dreamliner

No, I did not buy a Boeing commercial airliner – but I flew on one! I got a chance to visit family back in Brazil during the Spring Break and chose to fly a different (and longer) route than I usually

WIG: The 1st Generation of the iPad

Tablets and iPads are extremely common these days: little kids use it (and break it) all the time; cashiers on food trucks also rely on it; so many students use it to take notes and so on. However, in

WIG: Tile Bluetooth Tracker

I usually forget – and loose – things. Last year, I had to order new Harvard IDs twice, lost my wallet once and my keys two times. When a friend told me about Tile I couldn’t believe something like th

WIG: Folding Cane

I got this for my grandmother a few weeks back, as any other grandchild too lazy to go out, simply getting things online. She wanted to get a new cane and asked if I could get her a new one. I went on

WIG: Cold Brew Iced Coffee Maker

As we shift from winter to spring (finally!), the weather gets warmer, and some of the joy that came with a hot cup of coffee to wake you up during the beginning of the day (or specially at the very e

WIG: Ember Ceramic Mug

IoT has reached Coffee Mugs. I got an “Ember Mug” a while back, and I have to say I am very surprised. The design is very simple, a regular ceramic mug with nice curves and a soft texture. The materia

WIG: Swell

It may seem like just another regular water bottle, but the Swell stood out to me for its incredibly simple and desirable design. First, its premisse: Swell keeps the warm warm and the cold cold. The

WIG: DJI Mavic Air

I’ve written about Drones here before. This new particular product has been surprising me on every step of the way, the Dji Mavic Air. Its a powerful evolution from the DJI Spark, the smaller on the f

WIG: Utopia Lamp

I recently got this new desk lamp for my dorm. I wasn’t expecting much – but was impressed of how a $10 desk lamp could carry such a great design. First: its extremely portable, detaching from a cellp

WIG: Cross Pen

My father got me this pen during the winter break – a black matte cross pen. I love the slick and modern design. Its all metal and quite heavy, almost feeling like something made for the military. In