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Collection
15 designs · Cohort 2018 · 17 coded
Strongest dimensions:
Designs that push you forward. This collector is drawn to things that make action feel effortless. Their collection centers on health & wellness, with recurring themes of heritage legacy and digital experience. A distinctive voice among the the tastemakers — curators of fashion, brand identity, and cultural aspiration.
Top domains
Top topics
Taste twin
DI_201596.9% matchDistinctiveness
Cluster
Fashion, brand strategy
The Hairpin
The hairpin is praised for its simplicity and usability, for its ability to disappear and imply effortless elegance. It’s longstanding and cross-cultural, recorded in Asia as early as the third centur
Jan 24
#1
WIG: The Credit Card Knife
The pocket knife has come a long way as a handy tool for a variety of people, whether it be for hunters, soldiers or well, me. In fact, one of the first items that men carried was the pocket knife, da
Jan 28
#2
Magic of the Golden Mean
I propose that top performers are proportionally pleasing photos that have a high-definition focus on the subject and a softer background that does not distract the eye from the central draw of the ph
Jan 29
#3
WIG: Binder Clips
Invented in 1910 by Louis E. Baltzley to simplify the act of paper-binding, the binder clip is a household item that can be found everywhere today – from modern offices to libraries to school desks. B
Feb 5
#4
WIG: Nail Polish
Nail polish has grown to be such a widespread symbol of self-expression that it changes with seasons, holidays, and special events; it is an accessory that has evolved incredibly in both breadth and t
Feb 10
#5
WIG: Music to our Ears
It’s hard to imagine living a life without music, especially with the rise of effortless, futuristic earphones. With AirPods becoming more and more common in my day to day encounters, I found it hard
Feb 15
#6
WIG: Band-Aids
Band-Aids have been a universal term for as long as anyone can remember, but it originated in the humble home of Thomas Anderson as a way to help his wife dress her cooking cuts and burns in 1920. As
Feb 26
#7
WIG: SoulCycle vs. Handlebar
Nearly everybody has heard of SoulCycle by now. In fact, this cycling class has been labeled a cult, an obsession, or even therapy. It soothes the soul and works the body at the same time, creating an
Mar 17
#8
SoulCyclesplit
SoulCycle
Mar 17
#9
Handlebarsplit
Handlebar
Mar 17
#10
WIG: Leggings
Leggings are one of my most staple pieces of clothing: agreeable, multifaceted, and stylish. After its origins in the 18th century as men’s wear and then in the 19th century as infants’ and soldiers’
Mar 25
#11
WIG: Elliptical
Personally, the elliptical is a stage for me to immerse myself in a total body dance workout. A staple in every fitness facility, this machine trains your aerobic capacity effortlessly and effectively
Apr 3
#12
WIG: Water Fountain
This product has achieved instant recognition ever since Halsey Willard Taylor and Luther Haws invented the first drinking water fountain in 1906. Designed to provide safer drinking water and to avoid
Apr 25
#13
WIG: Facebook Campus
Think about Harvard’s campus…then think of Disneyland. Where would you rather be? Designed to look like a mix between Disneyland and downtown Palo Alto, Facebook’s campus is fully encompassing, truly
Apr 25
#14
WIG: Magic Bullet
The mere name of this device is enough to invoke in me a sense of trust that this product can accomplish anything and everything. This series of blender, as part of Homeland Housewares, is sold over 5
Apr 25
#15
WIG: Streak
Almost all messenger devices have a ‘read receipt’ feature, so why not put that function into greater use and maximize productivity? Born in the tech hub of California, Streak is a small startup that
Apr 25
#16
Challenge 9: NeverLate II
Vicky and I decided to revisit NeverLate (http://desirabilitylab.com/2018/02/12/challenge-2-neverlate/) for this challenge. We loved the initial concept of this app and wanted to take it a step furthe
May 8
#17