Loading
Vine, a mobile app for creating and sharing short looping videos, combining GIF aesthetics with smartphone camera tools and social sharing.
NoticingActionExplore
media_entertainment
59 wordspositive tone
GIFs excite for 1) their lightweight integration into webpages, 2) the rich entertainment potential of motion visuals, and 3) the high signal-to-noise ratio of the short loop.
Vine took these, and added the 1) easy tools of the smart phone camera and 2) social sharing platform for user-generated content, both proven by Instagram and YouTube.
The rest is history.