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Kiva.org, a microlending platform that enables users to make $25 loans to entrepreneurs around the world who repay the loans upon success.
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Kiva.org allows users to make microloans to entrepreneurs around the world, and once these entrepreneurs accomplish their endeavors, pay back the loans to the borrowers. Accessible $25 increments lower the money barrier in Fogg’s model, as does the prospect of reciprocation.