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GoPro compact action camera positioned as both a functional device and a lifestyle/identity symbol for adventurous users.
tech
This compact action camera is both a joy in behavioral design, with its easy, effective usage, and a boast in reflective design, with the adventurous, outdoorsy satisfaction the user gains through owning one. The user owns not only the camera, but the claim to a life exhilerating enough to warrant capturing on the device.