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Nike-By-You customization platform allowing consumers to design personalized Nike sneakers in custom colors, materials, and styles.
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fashion
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https://www.nike.com/w/mens-nike-by-you-shoes-6ealhznik1zy7ok
Nike-By-You allows sneaker fans to customize a broad variety of Nike’s standard lineup in all shapes, sizes, and colors. Though the process of customization is digital, the process engages the physio aspect of pleasure in the way the consumer is building something with their hands, stimulated by the novelty of creating a shoe that is unique to them.