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Smathers and Branson customized needlepoint and leather accessories (hats, belts) marketed with a 'Nantucket Chic' preppy aesthetic.
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Smathers and Branson is the go-to for customized needlepoint and leather products, particularly marketing to those who find the “Nantucket Chic” aesthetic attractive. This company is far more engaged in the Reflective element of design, placing more emphasis on the ideopleasure insofar as its marketing to one’s aspirational ideal of self.