Depop Secondhand Fashion App

Resale fashion app where Gen Z sells to Gen Z has turned secondhand shopping into a social experience. Sellers styling their listings like Instagram posts and the feed algorithm surfacing items based on the aesthetic you interact with most. App works because the inventory is unique, every item is one-of-one, and the hunt for a specific vintage piece creates an engagement loop that mass retail can't replicate. Watching a particular 90s corduroy jacket listed last week, knowing only 1 exists and someone else might buy it first creates urgency that new retail has to manufacture with countdown timers and limited drops. Searching by style rather than by brand is a smart default because it prioritizes the look over the label. Prices range from $5 to $500 and the peer-to-peer model means no corporate markup, just 1 person selling to another with the app taking a 10% fee. Buying used clothing has gone from thrift-store stigma to fashion-forward choice, and apps like this accelerated that shift by making the presentation aspirational.