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Backfill · 2022

#198 of 357

Grovemade Desk Shelf

seq 5
TastemakerNew product/launchworkspacepositive
convenience efficiencybrand strategy
NoticingActionAchievement3/9
Grovemade
ImageEditorial/lifestyle

Editorial/lifestyle: a walnut Grovemade desk shelf holding a monitor on a clean desk, a keyboard tucked underneath, matching walnut pen holder and leather mouse pad visible, warm window light on the wood grain.

150 words

Grovemade makes desk accessories out of walnut and leather and aluminum in Portland. Raised to improve your monitor to eye level while creating storage underneath for a keyboard, notebook, or hard drive, the desk shelf is their anchor piece. The shelf is a single slab of domestic hardwood with aluminum legs that are angled just enough to look intentional. Proportions are sized to hold a 27-inch monitor without extending past the edges of a standard desk. Grovemade's position is that the objects on your desk affect how you think about your work. Desk shelf anchors a system that includes a keyboard tray, a pen holder, a mouse pad, and a monitor stand, all made from the same materials with the same visual language. The price is about $200 for the shelf alone, and a full desk setup with matching accessories can run over $600. Expensive for wood and metal objects that you could approximate with a stack of books and a cutting board. But Grovemade pieces are designed to work together and to look like a single system. Satisfaction of having a unified desk surface is more significant than I expected. The walnut develops a richer tone over time as the oil finish ages, and the aluminum legs don't scratch the desk because the contact points have felt pads. I want the shelf but I have not bought it because I can't quite rationalize $200 for something that solves a problem a $15 monitor riser could also solve. Even though I know the experience of using it would be different.