Skip to content

Backfill · 2022

#197 of 357

Veja V-10 Sneakers

seq 4
TastemakerNew product/launchfashiondesire
craft makingclever solution
Basic NeedsActionExploreGroup Security4/9
Veja
ImageIllustration/graphic

Illustration/graphic: a white Veja V-10 sneaker shown in profile against a minimal background, the leather upper, V logo, and gum rubber sole visible in clean detail.

92 words

Veja makes sneakers from organic cotton, wild rubber from the Amazon, and recycled plastic bottles. The V-10 specifically has become the default white leather sneaker for people who want something signaling awareness without announcing it. Clean design: a low-top with a padded collar, a flat rubber sole, and the V logo on the side. Recognizable once you know it, but it doesn't shout from across a room. I want a pair because they look good, the sustainability credentials are legitimate. The price at $150 sits between disposable fast-fashion sneakers and luxury designer kicks , and it feels proportional to what you get.