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Nastygal, an e-commerce women's fashion brand known for perpetual large-percentage sales that create an illusion of savings.
fashion
Nastygal is an e-commerce brand that sells women’s clothing and accessories. They are particularly unique because they always seem to be having a major blowout sale. Their pieces always show a slashed price next to the new on-sale price. This facilitator trigger is best because it tricks those with less ability (less disposable money) to think they are saving and making a good purchase.