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Backfill · 2025

#101 of 383

Hims & Hers Telehealth

seq 2
ObserverNew product/launchhealth_wellnessneutral
brand strategysocial belonging
Basic NeedsNoticingActionExplore4/9
Hims & Hers
ImagePress/product shot

Press shot: Hims & Hers product packaging in cream and neutral tones on a marble bathroom counter, showing a medication bottle with minimal labeling, a skincare tube, and the branded shipping box.

121 words

Hims & Hers is a telehealth platform that sells generic medications for hair loss, skin care, and mental health through an app replacing the traditional doctor's office visit with a questionnaire and an asynchronous consultation. Branding uses a neutral color palette of cream, tan, and muted peach with a sans-serif typeface. The whole aesthetic communicates wellness rather than medicine, a design choice that makes a prescription refill feel like a skincare purchase. Products ship in packaging that could pass for a cosmetics subscription box, with the medication name in small type and the brand name prominent. That visual framing reduces the stigma of ordering finasteride or sertraline online. Making access to common medications simpler and faster than scheduling a doctor's appointment has real value, though the $30 monthly subscription plus medication costs add up. Consultation is with a licensed provider who reviews your questionnaire, and the process takes about 24 hours from submission to prescription.