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Backfill · 2024

#153 of 363

Too Good To Go Bags

seq 2
ObserverNew product/launchsocial_civicadmiration
social impactclever solution
Basic NeedsNoticingActionAchievementGroup Security5/9
Too Good To GoOlio
ImagePress/product shot

Press shot showing a Too Good To Go paper bag filled with assorted bakery items including bread rolls and pastries, the app logo visible on the bag, placed on a cafe counter.

104 words

Too Good To Go partners with restaurants and bakeries to sell surplus food at the end of the day in surprise bags for $4-6. The model turns food waste into a game where you don't know exactly what you'll get. A bakery selling unsold croissants at a discount instead of throwing them out makes sense. Olio does food sharing between neighbors, but Too Good To Go brings businesses into the equation. The app shows participating stores near you with pickup windows. Randomness of the bag contents keeps it interesting because you might get $15 worth of pastries or a container of soup you wouldn't have ordered but end up loving.