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Backfill · 2023

#54 of 420

Flamingo Razor Subscription

seq 7
ObserverNew product/launchhealth_wellnesspositive
clever solutionheritage legacyidentity self expression
NoticingActionGroup SecuritySomething Bigger4/9
Flamingo
ImagePress/product shot

Press shot: A Flamingo razor in teal on a white marble surface beside the replacement blade cartridges in their box, the weighted handle and rubber grip detail visible, with minimal packaging.

118 words

Flamingo razor was designed by the same parent company as Harry's but targeted at women. Handle is weighted and ergonomic with a rubber grip that doesn't slip in a wet shower, addressing the most common complaint about disposable razors. Five-blade cartridge has a built-in moisturizing strip that releases aloe as you shave, and blades stay sharp for about 2 weeks of regular use. Subscription ships 4 cartridges every 2 months for $18, and automatic delivery means I never run out and never think about it. Branding is clean, millennial-friendly pastels and direct language, and the company includes body care products in the same line so the shaving experience extends beyond just the razor. Built to replace the overpriced razors marketed to women with a pink tax, the pricing at $9 for the handle plus $18 for refills undercuts most pharmacy options.