Backfill · 2023
#253 of 420Spotify Blend Playlists
Personal photo: the Spotify Blend playlist open on a phone screen showing the merged cover art combining 2 user profile photos, a taste match percentage displayed at the top, shared tracks listed below.
Spotify Blend creates a shared playlist between 2 users by merging their listening histories. Every track sits in the overlap between your taste and a friend's, making each song a small discovery someone you know already endorses. The playlist updates daily as both people listen. A taste match percentage at the top tells you how compatible your music preferences are. Friends immediately compare and debate that number. The playlist becomes a passive way of staying connected to someone's listening habits without the awkwardness of sending individual songs and waiting for a response. Blend also surfaces artists sitting between genres, ones neither person would find independently but both end up liking. Those intersections are where the algorithm does its most interesting work. The blend with my roommate has become background music for our apartment: a soundtrack belonging to both of us without either of us choosing it actively.