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Backfill · 2023

#214 of 420

Spotify Discover Weekly

seq 1
SensualistNew product/launchmedia_entertainmentpositive
everyday objectbrand strategy
ActionExploreGroup Security3/9
Spotify
ImageIllustration/graphic

Illustration: the Spotify Discover Weekly playlist card on a phone screen showing the personalized cover art collage, the green play button, and the Monday date stamp, 30 tracks listed below.

135 words

Spotify's Discover Weekly playlist shows up every Monday with 30 songs the algorithm thinks I'll like based on my listening history. Pressing play on a playlist someone, or something, made just for me is why I keep coming back even when 20 of the 30 tracks are misses. Hits are good enough to justify the whole thing because I've found 3 or 4 artists through Discover Weekly that became regular listening. Discovery loop is the reason I pay for Spotify over Apple Music or YouTube Music. I like the anticipation of Monday mornings now, which is a weird thing to say about a playlist generated by a recommendation engine. Ritual of checking it with my coffee has become part of my week. Playlist cover art changes each week with a collage of the featured artists, and that visual refresh signals newness even before I hear anything.