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Backfill · 2022

#81 of 357

Curology Skincare Kit

seq 3
ObserverNew product/launchhealth_wellnessdesire
customization personalization
Basic NeedsWho to Listen ToAction3/9
Curology
ImageIllustration/graphic

Illustration: a Curology custom skincare bottle with a personalized label next to its shipping box, shown alongside the app interface displaying a skin assessment questionnaire.

132 words

Curology sends you a custom skincare formula based on a questionnaire and photos of your skin. The bottle arrives with your name printed on it, a small touch that makes a $30 subscription feel more personal than picking something off a shelf at the drugstore. A dermatology provider mixes the formula and adjusts the active ingredients, tretinoin, azelaic acid, niacinamide, based on what your skin actually needs. You can message them through the app if anything changes. I want it because my skin reacts badly to most off-the-shelf products. Having someone calibrate the percentages for me takes the guesswork out of a process I've been getting wrong for years.