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Backfill · 2022

#70 of 357

Smeg Retro Toaster

seq 15
SensualistNew product/launchhomeadmiration
convenience efficiencynostalgia revival
NoticingWho to Listen ToFeeling HopefulActionSomething Bigger5/9
Smeg
ImagePersonal photo

Personal photo: a pastel green Smeg retro toaster on a kitchen counter with chrome trim and the Smeg logo visible, beside a cutting board with sliced bread.

288 words

Smeg's toaster sits on my parents' kitchen counter and it looks like it was built in 1955 even though it was made last year. All rounded chrome and pastel paint in a shade of green that matches nothing else in the kitchen but somehow makes everything around it look boring. Body is stamped steel and heavy, not plasticky, and lifting it to wipe crumbs off the counter reminds you that appliances used to be built from actual metal. Lever action is smooth with a satisfying click at the bottom that holds the bread in place. Toast comes out evenly browned in a way the old Black & Decker never managed. Smeg figured out that kitchen appliances are furniture as much as they are tools, the toaster is visible all day even though it's used for 4 minutes in the morning. It has to look good during the other 23 hours and 56 minutes. Retro styling references Italian industrial design from the postwar era, when Smeg first started making ovens. Curved lines and chrome accents carry that visual vocabulary forward into something that reads as both old and current. Single dial goes from light to dark with no digital display, which feels appropriate because a toaster doesn't need a screen. At $170, 4 times what a basic toaster costs, the object earns its place on the counter unlike cheaper toasters, because those get put away in a cabinet between uses. My mom bought it because she was tired of looking at ugly appliances, and now the toaster is the first thing visitors comment on when they walk into the kitchen. Crumb tray slides out cleanly and the slots are wide enough for thick bread or a bagel half.