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Backfill · 2022

#26 of 357

Brita Longlast Filter

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ObserverEveryday noticinghealth_wellnessadmiration
convenience efficiencybrand strategy
Basic NeedsNoticingFeeling HopefulActionExploreGroup SecuritySomething Bigger7/9
Brita
ImagePress/product shot

Press shot: a Brita Longlast water filter pitcher with blue lid, sitting on a white countertop with a glass of water beside it.

136 words

The Brita Longlast filter got me to stop buying bottled water without feeling like I was sacrificing anything. The pitcher sits in my fridge and the water tastes clean, not like plastic. Honestly, that's all I wanted. The Longlast version filters for 6 months instead of 2, and that math actually made me switch from the basic one. Filling it up is part of my morning routine now, right next to making coffee. The blue lid is kind of satisfying to pop open. It isn't a complicated product, but it solved a problem I didn't even think of as a problem until someone pointed out how much I was spending on cases of Dasani.