Milk Bar Cake Truffles

Milk Bar, Magnolia Bakery, and Levain Bakery have all figured out that a single signature item sold in a specific format can build a bakery brand better than a full menu. Milk Bar's cake truffles are the most interesting of these because they take a full layer cake, crumble it, roll it into balls, and dip it in chocolate. It is a format that works for shipping, gifting, and impulse buying unlike a whole cake. Each box of 6 runs $28, which is expensive per unit but reasonable as a gift. Flavors rotate seasonally with birthday cake, chocolate malt, and cornflake-marshmallow as the regulars. Colorful and distinctive packaging fits a box size calibrated for a personal indulgence or a small group share rather than a party.