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Backfill · 2021

#200 of 315

Cargo Bike School Run

seq 20
ObserverNew product/launchtransportationpositive
brand strategyheritage legacy
Feeling HopefulExploreGroup SecuritySomething Bigger4/9
ImagePress/product shot

Press shot: A front-loading cargo bike with two children in the wooden box, parked outside a school entrance with other bikes visible.

260 words

Cargo bikes that parents use for school drop-offs in the neighborhood have become their own category of vehicle, distinct from recreational cycling, with front-loading boxes that hold 2 kids, backpacks. A week's worth of groceries in a single trip. Dutch-style bakfiets, with a wooden box between the handlebars and the front wheel, has been standard in Amsterdam and Copenhagen for decades. Versions showing up on campus bike lanes in American cities are usually electric-assisted, with a mid-drive motor that helps push 150 pounds of cargo uphill without the parent arriving at school drenched in sweat. Cultural signal of a cargo bike is different from a car in the drop-off line because it implies a set of decisions about infrastructure, proximity. Daily routine that are visible in the act of riding, and the kids seem to enjoy the open-air view from the box unlike the backseat of an SUV offer. Transition from car to cargo bike requires streets with protected bike lanes, so the choice is only available in neighborhoods that have invested in that infrastructure. Correlation between cargo bike density and protected lane mileage is almost perfectly linear. Rain canopy that most cargo bike parents add in November is a practical adaptation that also makes the bike look like a small covered wagon. An accidentally perfect metaphor for families navigating the city as a self-contained unit. Community that forms among cargo bike parents at school pickup is tight in the way that any group defined by a shared unusual choice tends to be. Conversations tend to loop through battery range, tire pressure, and which bakery has a bike rack wide enough for a bakfiets. Bikes cost between $3,000 and $7,000 depending on the motor and the brand, which is expensive for a bicycle but competitive with the annual cost of parking, insurance. Gas for a second car, and several families in the neighborhood have done exactly that math.