Too Good To Go App

Too Good To Go is an app that lets restaurants, bakeries. Grocery stores sell surplus food at the end of the day for a third of the retail price, and the design solves a problem that neither the seller nor the buyer could solve alone. Sellers list a "surprise bag" with a rough description like "bakery items" or "sushi assortment" for $4 to $6. Buyers pick it up during a specified window, usually the last hour before closing. Randomness of the bag is part of the appeal because you don't know exactly what you will get. Surprise element turns food waste reduction into a discovery experience. Interface is simple: a map showing nearby participating businesses, the bag descriptions, pickup times, and a reservation button. Visual design uses a teal and white color scheme with illustrated icons of food items, and the tone throughout is optimistic without being preachy. Value proposition is framed as a deal rather than an environmental act, which broadens the appeal beyond the sustainability-minded audience. I've used it about 8 times and the quality varies significantly. Best bag was from a bakery that included 2 baguettes, 4 croissants, and a loaf of sourdough for $5. The worst was from a grocery store that filled the bag with near-expiration yogurt and bruised fruit that I wouldn't have bought at any price. Inconsistency is a design problem because it affects repeat usage, and the app addresses it through ratings and favorites rather than quality control. The concept has saved over 300 million bags of food from being thrown away since launching in 2016. Network effect is strong: as more businesses participate, more users join, which attracts more businesses.