Backfill · 2021
#160 of 315Virtual Try-On Sizing
Press shot: A smartphone screen showing an AR virtual try-on interface with a pair of glasses overlaid on a user's face, alongside a side panel with frame style options and a purchase button.
Virtual try-on tools that use your phone camera to show how clothes or glasses would look on you are getting better but still not good enough to replace trying things on in person. The gap between promise and reality is a design problem worth examining. The glasses version works reasonably well because glasses are rigid objects that sit in a predictable position on your face, and the AR overlay can map to facial landmarks accurately. I used it to narrow down frames before visiting a store, and 2 of the 3 I liked virtually also worked in person. Clothing is much harder because fabric drapes differently on different body types. Current tools either show a flat overlay that ignores your proportions or use a generic 3D avatar that doesn't actually look like you. Body scanning and physics-based fabric simulation are improving. We are probably 3 to 5 years away from virtual try-on that's reliable enough to reduce the 30% return rate that plagues online clothing retail.